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Food involvement and food purchasing behaviour

  • Drichoutis, Andreas C.
  • Lazaridis, Panagiotis
  • Nayga, Rodolfo M., Jr.

This paper investigates the factors affecting product class involvement for food. Factors affecting specific aspects of involvement are also explored. The aim is to determine the factors that affect involvement with food and sketch the profile of consumers more likely to be involved or not involved with food. Building on the literature a conceptual model is developed and empirically tested using survey data collected from supermarkets in Athens. Data were analyzed using probit and ordered probit analysis and marginal effects were calculated which show how much the level of involvement or importance is affected when a variable is changed. Results show that younger consumers, those with higher education and income that engage in nutritional label use behaviour and do not prepare food for their household are more likely to have low involvement with food. Less distinctive characteristics are apparent for the highly involved consumers. Different consumer profiles are also associated with different aspects of food involvement based on importance attached to price, ease of preparation, nutrition, taste, and brand name.

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Paper provided by European Association of Agricultural Economists in its series 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece with number 10048.

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Date of creation: 2006
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Handle: RePEc:ags:eaae98:10048
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  1. Beatty, Sharon E & Smith, Scott M, 1987. " External Search Effort: An Investigation across Several Product Categories," Journal of Consumer Research, University of Chicago Press, vol. 14(1), pages 83-95, June.
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  7. Lichtenstein, Donald R & Bloch, Peter H & Black, William C, 1988. " Correlates of Price Acceptability," Journal of Consumer Research, University of Chicago Press, vol. 15(2), pages 243-52, September.
  8. Andreas C. Drichoutis & Panagiotis Lazaridis & Rodolfo M. Nayga, 2005. "Nutrition knowledge and consumer use of nutritional food labels," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 32(1), pages 93-118, March.
  9. Blaylock, James & Smallwood, David & Kassel, Kathleen & Variyam, Jay & Aldrich, Lorna, 1999. "Economics, food choices, and nutrition," Food Policy, Elsevier, vol. 24(2-3), pages 269-286, May.
  10. Greenwald, Anthony G & Leavitt, Clark, 1984. " Audience Involvement in Advertising: Four Levels," Journal of Consumer Research, University of Chicago Press, vol. 11(1), pages 581-92, June.
  11. Darby, Michael R & Karni, Edi, 1973. "Free Competition and the Optimal Amount of Fraud," Journal of Law and Economics, University of Chicago Press, vol. 16(1), pages 67-88, April.
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  13. Pingsun Leung & Walter Miklius, 1997. "Demand for nutrition vs. demand for tastes," Applied Economics Letters, Taylor & Francis Journals, vol. 4(5), pages 291-295.
  14. Drichoutis, Andreas C. & Lazaridis, Panagiotis, 2008. "What Influences Tastes? An Analysis of the Determinants of Consumers’ Demand for Tastes in Food," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 9(1), January.
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