Nutritional food label use: A theoretical and empirical perspective
Over the last several years, there has been an increase of several chronic diseases that are linked to dietary and lifestyle factors. Obesity, especially, is rising at an alarming rate in several countries. Due in part to increasing diet related health problems caused, among others, by obesity, nutritional labelling has been regarded as an important topic mainly because it can provide consumers with nutritional information that can be used to make informed and healthier food choices. A number of studies have focused on the empirical perspective of nutritional food label use. None of these studies, however, have focused on developing a theoretical economic model that would adequately describe nutritional food label use based on a utility theoretic framework. We attempt to fill this void by developing a simple theoretical model of nutritional label use in which we incorporate the time a consumer spends in reading food labels as part of his food choice process. The demand equations derived from the model are then empirically tested with data from a large-scale survey that was conducted in Athens, Greece from December 2005 to April 2006. Results suggest the significant role of several variables that flow directly from the theoretical model which, to our knowledge, have not been used in any previous empirical work. These results provide new insights that can be used as a segmentation tool by marketers.
|Date of creation:||2006|
|Contact details of provider:|| Web page: http://www.eaae.org|
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- George J. Stigler, 1961. "The Economics of Information," Journal of Political Economy, University of Chicago Press, vol. 69, pages 213-213.
- Piedra, Mario A. & Schupp, Alvin R. & Montgomery, Donna E., 1996. "Consumer Use Of Nutrition Labels On Packaged Meats," Journal of Food Distribution Research, Food Distribution Research Society, vol. 27(2), pages -, July.
- Grossman, Michael, 1972. "On the Concept of Health Capital and the Demand for Health," Journal of Political Economy, University of Chicago Press, vol. 80(2), pages 223-255, March-Apr.
- Martin Forster, . "The meaning of death: some numerical simulations of a model of healthy and unhealthy consumption," Discussion Papers 00/34, Department of Economics, University of York.
- Blaylock, James R. & Smallwood, David M. & Kassel, Kathleen & Variyam, Jayachandran N. & Aldrich, Lorna M., 1999.
"Economics, Food Choices, And Nutrition,"
Agricultural Outlook Forum 1999
32947, United States Department of Agriculture, Agricultural Outlook Forum.
- Nayga, Rodolfo M., Jr., 1999. "Toward An Understanding Of Consumers' Perceptions Of Food Labels," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 2(01), pages -.
- Evans, Alan W, 1972. "On the Theory of the Valuation and Allocation of Time," Scottish Journal of Political Economy, Scottish Economic Society, vol. 19(1), pages 1-17, February.
- Kim, Sung-Yong & Nayga, Rodolfo M., Jr. & Capps, Oral, Jr., 2001. "Health Knowledge And Consumer Use Of Nutritional Labels: The Issue Revisited," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 30(1), pages -, April.
- Sophie Béjean & Hélène Sultan-Taïeb, 2004.
"Modeling the economic burden of diseases imputable to stress at work,"
- Sophie Béjean & Hélène Sultan-Taïeb, 2005. "Modeling the economic burden of diseases imputable to stress at work," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 6(1), pages 16-23, March.
- DeSerpa, A C, 1971. "A Theory of the Economics of Time," Economic Journal, Royal Economic Society, vol. 81(324), pages 828-46, December.
- Celsi, Richard L & Olson, Jerry C, 1988. " The Role of Involvement in Attention and Comprehension Processes," Journal of Consumer Research, Oxford University Press, vol. 15(2), pages 210-224, September.
- Wansink, Brian & Sonka, Steven T. & Hasler, Clare M., 2004. "Front-label health claims: when less is more," Food Policy, Elsevier, vol. 29(6), pages 659-667, December.
- Nayga, Rodolfo M., Jr., 1996.
"Determinants Of Consumers' Use Of Nutritional Information On Food Packages,"
Journal of Agricultural and Applied Economics,
Southern Agricultural Economics Association, vol. 28(02), December.
- Nayga, Rodolfo M., 1996. "Determinants of Consumers' Use of Nutritional Information on Food Packages," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 28(02), pages 303-312, December.
- You, Wen & Nayga, Rodolfo M., Jr., 2005. "Household Fast Food Expenditures and Children's Television Viewing: Can They Really Significantly Influence Children's Dietary Quality?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 30(02), pages -, August.
- Andreas C. Drichoutis & Panagiotis Lazaridis & Rodolfo M. Nayga, 2005. "Nutrition knowledge and consumer use of nutritional food labels," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 32(1), pages 93-118, March.
When requesting a correction, please mention this item's handle: RePEc:ags:eaae98:10033. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If references are entirely missing, you can add them using this form.