IDEAS home Printed from https://ideas.repec.org/a/ags/ifaamr/34349.html
   My bibliography  Save this article

Toward An Understanding Of Consumers' Perceptions Of Food Labels

Author

Listed:
  • Nayga, Rodolfo M., Jr.

Abstract

This study examines the factors that influence consumers' perceptions or beliefs about food labels. The results indicate that health and diet related attitudes, special diet status, perceived importance of product attributes like nutrition and ease of preparation, race, gender, income, and body mass index are important factors affecting consumers' perceptions and beliefs about label use. Understanding the type of consumers who have these perceptions and beliefs as well as the factors that influence these beliefs and perceptions is crucial for designing effective marketing and nutrition education campaigns.

Suggested Citation

  • Nayga, Rodolfo M., Jr., 1999. "Toward An Understanding Of Consumers' Perceptions Of Food Labels," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 2(1), pages 1-17.
    • Handle: RePEc:ags:ifaamr:34349
    DOI: 10.22004/ag.econ.34349
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/34349/files/02010029.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.34349?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Celsi, Richard L & Olson, Jerry C, 1988. "The Role of Involvement in Attention and Comprehension Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 210-224, September.
    2. Nayga, Rodolfo M., 1996. "Determinants of Consumers' Use of Nutritional Information on Food Packages," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 28(2), pages 303-312, December.
    3. Moorthy, Sridhar & Ratchford, Brian T & Talukdar, Debabrata, 1997. "Consumer Information Search Revisited: Theory and Empirical Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(4), pages 263-277, March.
    4. Pauline M. Ippolito & Alan D. Mathios, 1990. "Information, Advertising and Health Choices: A Study of the Cereal Market," RAND Journal of Economics, The RAND Corporation, vol. 21(3), pages 459-480, Autumn.
    5. Moore, William L & Lehmann, Donald R, 1980. "Individual Differences in Search Behavior for a Nondurable," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(3), pages 296-307, December.
    6. Rose, Donald, 1994. "Attitudes and Behaviors Related to Weight Status," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 17(1), January.
    7. Schultz, Theodore W, 1975. "The Value of the Ability to Deal with Disequilibria," Journal of Economic Literature, American Economic Association, vol. 13(3), pages 827-846, September.
    8. Urbany, Joel E, 1986. "An Experimental Examination of the Economics of Information," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(2), pages 257-271, September.
    9. Kim, Sung-Yong & Nayga, Rodolfo M., Jr. & Capps, Oral, Jr., 2000. "The Effect Of Food Label Use On Nutrient Intakes: An Endogenous Switching Regression Analysis," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 25(1), pages 1-17, July.
    10. Cole, Catherine A & Balasubramanian, Siva K, 1993. "Age Differences in Consumers' Search for Information: Public Policy Implications," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(1), pages 157-169, June.
    11. Beatty, Sharon E & Smith, Scott M, 1987. "External Search Effort: An Investigation across Several Product Categories," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(1), pages 83-95, June.
    12. Schaninger, Charles M & Sciglimpaglia, Donald, 1981. "The Influence of Cognitive Personality Traits and Demographics on Consumer Information Acquisition," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 208-216, September.
    13. Putler, Daniel S. & Frazao, Elizabeth, 1994. "Consumer Awareness of Diet-Disease Relationships and Dietary Behavior: The Case of Dietary Fat," Journal of Agricultural Economics Research, United States Department of Agriculture, Economic Research Service, vol. 45(1), pages 1-15.
    14. Park, C Whan & Iyer, Easwar S & Smith, Daniel C, 1989. "The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(4), pages 422-433, March.
    15. Bettman, James R & Park, C Whan, 1980. "Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(3), pages 234-248, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bonanno, Alessandro & Bimbo, Francesco & Cleary, Rebecca & Castellari, Elena, 2018. "Food labels and adult BMI in Italy – An unconditional quantile regression approach," Food Policy, Elsevier, vol. 74(C), pages 199-211.
    2. Annunziata, Azzurra & Vecchio, Riccardo, 2012. "Factors affecting use and understanding of nutrition information on food labels: evidences from customers," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 13(2), pages 1-14.
    3. Drichoutis, Andreas C. & Lazaridis, Panagiotis & Nayga, Rodolfo M., Jr., 2006. "Nutritional food label use: A theoretical and empirical perspective," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10033, European Association of Agricultural Economists.
    4. Chaverest, E'licia L. & Wheelock, Gerald & Chembezi, Duncan M. & Kebede, Ellene, 2004. "An Analysis Of Producers' Opinions On Mandatory Labeling Of Gm Products," 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma 34624, Southern Agricultural Economics Association.
    5. Larceneux, Fabrice & Carpenter, Marie, 2008. "Third party labeling and the consumer decision process," HEC Research Papers Series 891, HEC Paris.
    6. Andreas C. Drichoutis & Panagiotis Lazaridis & Rodolfo M. Nayga Jr, 2009. "On Consumers' Valuation Of Nutrition Information," Bulletin of Economic Research, Wiley Blackwell, vol. 61(3), pages 223-247, July.
    7. repec:dau:papers:123456789/12755 is not listed on IDEAS
    8. Stefanella Stranieri & Lucia Baldi & Alessandro Banterle, 2010. "Do Nutrition Claims Matter to Consumers? An Empirical Analysis Considering European Requirements," Journal of Agricultural Economics, Wiley Blackwell, vol. 61(1), pages 15-33, February.
    9. Gregory, Christian & Rahkovsky, Ilya & Anekwe, Tobenna D., 2014. "Consumers’ Use of Nutrition Information When Eating Out," Economic Information Bulletin 174796, United States Department of Agriculture, Economic Research Service.
    10. Andreas Drichoutis & Panagiotis Lazaridis & Rodolfo Nayga & Maria Kapsokefalou & George Chryssochoidis, 2008. "A theoretical and empirical investigation of nutritional label use," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 9(3), pages 293-304, August.
    11. Nguyen Minh Ha & Nguyen Thi Dung, 2017. "To Study Consumers’ Use of Information on Food Labels in Vietnam," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 175-182.
    12. van de Velde, Liesbeth & D'Hooghe, Katrien & Kuhne, Bianka & Verbeke, Wim, 2005. "Consumer Attitude and Behaviour Towards "Flandria" Quality Labelled Tomatoes," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24748, European Association of Agricultural Economists.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Maity, Moutusy & Dass, Mayukh & Malhotra, Naresh K., 2014. "The Antecedents and Moderators of Offline Information Search: A Meta-Analysis," Journal of Retailing, Elsevier, vol. 90(2), pages 233-254.
    2. Fichera, Eleonora & von Hinke, Stephanie, 2020. "The response to nutritional labels: Evidence from a quasi-experiment," Journal of Health Economics, Elsevier, vol. 72(C).
    3. Drichoutis, Andreas C. & Lazaridis, Panagiotis & Nayga, Rodolfo M., Jr., 2006. "Food involvement and food purchasing behaviour," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10048, European Association of Agricultural Economists.
    4. Smith, Gerald E. & Venkatraman, Meera P. & Dholakia, Ruby Roy, 1999. "Diagnosing the search cost effect: Waiting time and the moderating impact of prior category knowledge," Journal of Economic Psychology, Elsevier, vol. 20(3), pages 285-314, June.
    5. DeSarbo, Wayne S. & Choi, Jungwhan, 1998. "A latent structure double hurdle regression model for exploring heterogeneity in consumer search patterns," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 423-455, November.
    6. Wirawan Dony Dahana & HeeJae Shin & Sotaro Katsumata, 2018. "Influence of individual characteristics on whether and how much consumers engage in showrooming behavior," Electronic Commerce Research, Springer, vol. 18(4), pages 665-692, December.
    7. Nayga, Rodolfo M., 1996. "Determinants of Consumers' Use of Nutritional Information on Food Packages," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 28(2), pages 303-312, December.
    8. Stefanella Stranieri & Lucia Baldi & Alessandro Banterle, 2010. "Do Nutrition Claims Matter to Consumers? An Empirical Analysis Considering European Requirements," Journal of Agricultural Economics, Wiley Blackwell, vol. 61(1), pages 15-33, February.
    9. Kim, Sung-Yong & Nayga, Rodolfo M. & Capps, Oral, 2001. "Health Knowledge and Consumer Use of Nutritional Labels: The Issue Revisited," Agricultural and Resource Economics Review, Cambridge University Press, vol. 30(1), pages 10-19, April.
    10. Osei, Mensah J. & Lawer, D.R. & Aidoo, R., 2013. "Consumers’ Use and Understanding of Food Label Information and Effect on their Purchasing Decision in Ghana; a Case Study of Kumasi Metropolis," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society (AESS), vol. 2(03), pages 1-18, September.
    11. Schupp, Alvin R. & Gillespie, Jeffrey M. & Reed, Debra, 1998. "Consumer Awareness And Use Of Nutrition Labels On Packaged Fresh Meats: A Pilot Study," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(2), pages 1-7, July.
    12. Vermeir, Iris & Van Kenhove, Patrick & Hendrickx, Hendrik, 2002. "The influence of need for closure on consumer's choice behaviour," Journal of Economic Psychology, Elsevier, vol. 23(6), pages 703-727, December.
    13. Babutsidze, Zakaria, 2007. "How Do Consumers Make Choices? A Summary of Evidence from Marketing and Psychology," MERIT Working Papers 2007-005, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
    14. Andreas Drichoutis & Panagiotis Lazaridis & Rodolfo Nayga & Maria Kapsokefalou & George Chryssochoidis, 2008. "A theoretical and empirical investigation of nutritional label use," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 9(3), pages 293-304, August.
    15. Lallement, Jeanne & Dejean, Sylvain & Euzéby, Florence & Martinez, Carole, 2020. "The interaction between reputation and information search: Evidence of information avoidance and confirmation bias," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    16. Biswas, Dipayan, 2004. "Economics of information in the Web economy: Towards a new theory?," Journal of Business Research, Elsevier, vol. 57(7), pages 724-733, July.
    17. Mazursky, David & Vinitzky, Gideon, 2005. "Modifying consumer search processes in enhanced on-line interfaces," Journal of Business Research, Elsevier, vol. 58(10), pages 1299-1309, October.
    18. Szymanowski, Maciej & Gijsbrechts, Els, 2013. "Patterns in consumption-based learning about brand quality for consumer packaged goods," International Journal of Research in Marketing, Elsevier, vol. 30(3), pages 219-235.
    19. Tajdini, Saeed, 2021. "The effects of the subjective-experiential knowledge gap on consumers’ information search behavior and perceptions of consumption risk," Journal of Business Research, Elsevier, vol. 135(C), pages 66-77.
    20. Sharlene He & Derek D. Rucker, 2023. "How uncertainty affects information search among consumers: a curvilinear perspective," Marketing Letters, Springer, vol. 34(3), pages 415-428, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifaamr:34349. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifamaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.