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Toward An Understanding Of Consumers' Perceptions Of Food Labels

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  • Nayga, Rodolfo M., Jr.

Abstract

This study examines the factors that influence consumersÂ’ perceptions or beliefs about food labels. The results indicate that health and diet related attitudes, special diet status, perceived importance of product attributes like nutrition and ease of preparation, race, gender, income, and body mass index are important factors affecting consumersÂ’ perceptions and beliefs about label use. Understanding the type of consumers who have these perceptions and beliefs as well as the factors that influence these beliefs and perceptions is crucial for designing effective marketing and nutrition education campaigns.

Suggested Citation

  • Nayga, Rodolfo M., Jr., 1999. "Toward An Understanding Of Consumers' Perceptions Of Food Labels," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 2(01).
  • Handle: RePEc:ags:ifaamr:34349
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    File URL: http://purl.umn.edu/34349
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    References listed on IDEAS

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    Cited by:

    1. repec:eee:jfpoli:v:74:y:2018:i:c:p:199-211 is not listed on IDEAS
    2. Stefanella Stranieri & Lucia Baldi & Alessandro Banterle, 2010. "Do Nutrition Claims Matter to Consumers? An Empirical Analysis Considering European Requirements," Journal of Agricultural Economics, Wiley Blackwell, vol. 61(1), pages 15-33.
    3. van de Velde, Liesbeth & D'Hooghe, Katrien & Kuhne, Bianka & Verbeke, Wim, 2005. "Consumer Attitude and Behaviour Towards "Flandria" Quality Labelled Tomatoes," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24748, European Association of Agricultural Economists.
    4. Drichoutis, Andreas C. & Lazaridis, Panagiotis & Nayga, Rodolfo M., Jr., 2006. "Nutritional food label use: A theoretical and empirical perspective," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10033, European Association of Agricultural Economists.
    5. Chaverest, E'licia L. & Wheelock, Gerald & Chembezi, Duncan M. & Kebede, Ellene, 2004. "An Analysis Of Producers' Opinions On Mandatory Labeling Of Gm Products," 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma 34624, Southern Agricultural Economics Association.
    6. Larceneux, Fabrice & Carpenter, Marie, 2008. "Third party labeling and the consumer decision process," Les Cahiers de Recherche 891, HEC Paris.
    7. Gregory, Christian & Rahkovsky, Ilya & Anekwe, Tobenna D., 2014. "Consumers’ Use of Nutrition Information When Eating Out," Economic Information Bulletin 174796, United States Department of Agriculture, Economic Research Service.
    8. Andreas Drichoutis & Panagiotis Lazaridis & Rodolfo Nayga & Maria Kapsokefalou & George Chryssochoidis, 2008. "A theoretical and empirical investigation of nutritional label use," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 9(3), pages 293-304, August.
    9. Nguyen Minh Ha & Nguyen Thi Dung, 2017. "To Study Consumers’ Use of Information on Food Labels in Vietnam," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 175-182.
    10. repec:dau:papers:123456789/12755 is not listed on IDEAS

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