Third party labeling and the consumer decision process
The objective of this research is to explore the decision-making process of consumers when faced with food products that have values-based labels.
|Date of creation:||01 Sep 2008|
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- Nayga, Rodolfo M., Jr., 1999. "Toward An Understanding Of Consumers' Perceptions Of Food Labels," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 2(01).
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