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Third party labeling and the consumer decision process


  • Larceneux, Fabrice


  • Carpenter, Marie


The objective of this research is to explore the decision-making process of consumers when faced with food products that have values-based labels.

Suggested Citation

  • Larceneux, Fabrice & Carpenter, Marie, 2008. "Third party labeling and the consumer decision process," Les Cahiers de Recherche 891, HEC Paris.
  • Handle: RePEc:ebg:heccah:0891

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    References listed on IDEAS

    1. Nayga, Rodolfo M., Jr., 1999. "Toward An Understanding Of Consumers' Perceptions Of Food Labels," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 2(01).
    2. Gilles Grolleau & Sandoss BenAbid, 2001. "Fair trading in markets for credence goods," Intereconomics: Review of European Economic Policy, Springer;German National Library of Economics;Centre for European Policy Studies (CEPS), vol. 36(4), pages 208-214, July.
    3. Maheswaran, Durairaj, 1994. " Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations," Journal of Consumer Research, Oxford University Press, vol. 21(2), pages 354-365, September.
    4. Wright, Alice A & Lynch, John G, Jr, 1995. " Communication Effects of Advertising versus Direct Experience When Both Search and Experience Attributes Are Present," Journal of Consumer Research, Oxford University Press, vol. 21(4), pages 708-718, March.
    5. Kardes, Frank R, 1988. " Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion," Journal of Consumer Research, Oxford University Press, vol. 15(2), pages 225-233, September.
    6. Ibanez, Lisette & Stenger, Anne, 2000. "Environment and Food Safety in Agriculture: Are Labels Efficient?," Australian Economic Papers, Wiley Blackwell, vol. 39(4), pages 452-464, December.
    7. Simmons, Carolyn J & Lynch, John G, Jr, 1991. " Inference Effects without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information," Journal of Consumer Research, Oxford University Press, vol. 17(4), pages 477-491, March.
    8. S. Salman Hussain, 2000. "Green Consumerism and Ecolabelling: A Strategic Behavioural Model," Journal of Agricultural Economics, Wiley Blackwell, vol. 51(1), pages 77-89.
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    More about this item


    Food labels; Protected Geograhic Indication (PGI) labels; label equity; consumer decision process;

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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