Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects
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Volume (Year): 35 (2012)
Issue (Month): 1 (March)
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- McGarry Wolf, Marianne & Butler, Leslie J. & Martin, Adam J. & Foltz, Jeremy D., 2009. "Factors Influencing the Purchase Decision for Milk Labelled rBST-free and Organic," Journal of Food Distribution Research, Food Distribution Research Society, vol. 40(1), March.
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- Zanoli, Raffaele & Naspetti, Simona, 2002. "Consumer motivations in the purchase of organic food. A means-end approach," MPRA Paper 32712, University Library of Munich, Germany.
- Pearce, David W, 1991. "The Role of Carbon Taxes in Adjusting to Global Warming," Economic Journal, Royal Economic Society, vol. 101(407), pages 938-948, July.
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- Nelson, Philip, 1974. "Advertising as Information," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 729-754, July/Aug..
- Birger Wernerfelt, 1988. "Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond," RAND Journal of Economics, The RAND Corporation, vol. 19(3), pages 458-466, Autumn.
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- Lebar, Ed & Buehler, Phil & Keller, Kevin Lane & Sawicka, Monika & Aksehirli, Zeynep & Richey, Keith, 2005. "Brand Equity Implications of Joint Branding Programs," Journal of Advertising Research, Cambridge University Press, vol. 45(04), pages 413-425, December. Full references (including those not matched with items on IDEAS)
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