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Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects

  • Fabrice Larceneux

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  • Florence Benoit-Moreau
  • Valérie Renaudin
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    File URL: http://hdl.handle.net/10.1007/s10603-011-9186-1
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    Article provided by Springer in its journal Journal of Consumer Policy.

    Volume (Year): 35 (2012)
    Issue (Month): 1 (March)
    Pages: 85-104

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    Handle: RePEc:kap:jcopol:v:35:y:2012:i:1:p:85-104
    Contact details of provider: Web page: http://www.springerlink.com/link.asp?id=100283

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    1. Golan, Elise H. & Kuchler, Fred & Mitchell, Lorraine, 2000. "Economics Of Food Labeling," Agricultural Economics Reports 34069, United States Department of Agriculture, Economic Research Service.
    2. Birger Wernerfelt, 1988. "Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond," RAND Journal of Economics, The RAND Corporation, vol. 19(3), pages 458-466, Autumn.
    3. Zanoli, Raffaele & Naspetti, Simona, 2002. "Consumer motivations in the purchase of organic food. A means-end approach," MPRA Paper 32712, University Library of Munich, Germany.
    4. McGarry Wolf, Marianne & Butler, Leslie J. & Martin, Adam J. & Foltz, Jeremy D., 2009. "Factors Influencing the Purchase Decision for Milk Labelled rBST-free and Organic," Journal of Food Distribution Research, Food Distribution Research Society, vol. 40(1), March.
    5. Carpenter, Marie & Larceneux, Fabrice, 2008. "Label equity and the effectiveness of values-based labels: an experiment with two French Protected Geographic Indication labels," Economics Papers from University Paris Dauphine 123456789/5475, Paris Dauphine University.
    6. Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 32(3), pages 369-391, September.
    7. Lebar, Ed & Buehler, Phil & Keller, Kevin Lane & Sawicka, Monika & Aksehirli, Zeynep & Richey, Keith, 2005. "Brand Equity Implications of Joint Branding Programs," Journal of Advertising Research, Cambridge University Press, vol. 45(04), pages 413-425, December.
    8. Jutta Roosen & Jayson L. Lusk & John A. Fox, 2003. "Consumer demand for and attitudes toward alternative beef labeling strategies in France, Germany, and the UK," Agribusiness, John Wiley & Sons, Ltd., vol. 19(1), pages 77-90.
    9. Pearce, David W, 1991. "The Role of Carbon Taxes in Adjusting to Global Warming," Economic Journal, Royal Economic Society, vol. 101(407), pages 938-48, July.
    10. Boulding, William & Kirmani, Amna, 1993. " A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?," Journal of Consumer Research, University of Chicago Press, vol. 20(1), pages 111-23, June.
    11. Ippolito, Pauline M, 1990. "Bonding and Nonbonding Signals of Product Quality," The Journal of Business, University of Chicago Press, vol. 63(1), pages 41-60, January.
    12. Huang, Chung L, 1996. "Consumer Preferences and Attitudes towards Organically Grown Produce," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 23(3), pages 331-42.
    13. Rao, Akshay R & Monroe, Kent B, 1988. " The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations," Journal of Consumer Research, University of Chicago Press, vol. 15(2), pages 253-64, September.
    14. Tansev Geylani & J. Jeffrey Inman & Frenkel Ter Hofstede, 2008. "Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty," Marketing Science, INFORMS, vol. 27(4), pages 730-744, 07-08.
    15. Grossman, Sanford J, 1981. "The Informational Role of Warranties and Private Disclosure about Product Quality," Journal of Law and Economics, University of Chicago Press, vol. 24(3), pages 461-83, December.
    16. Kirmani, Amna & Wright, Peter, 1989. " Money Talks: Perceived Advertising Expense and Expected Product Quality," Journal of Consumer Research, University of Chicago Press, vol. 16(3), pages 344-53, December.
    17. Gary D. Thompson, 1998. "Consumer Demand for Organic Foods: What We Know and What We Need to Know," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(5), pages 1113-1118.
    18. Gabriele Jahn & Matthias Schramm & Achim Spiller, 2005. "The Reliability of Certification: Quality Labels as a Consumer Policy Tool," Journal of Consumer Policy, Springer, vol. 28(1), pages 53-73, December.
    19. Sebastian Koos, 2011. "Varieties of Environmental Labelling, Market Structures, and Sustainable Consumption Across Europe: A Comparative Analysis of Organizational and Market Supply Determinants of Environmental-Labelled Go," Journal of Consumer Policy, Springer, vol. 34(1), pages 127-151, March.
    20. Johnson, Richard D & Levin, Irwin P, 1985. " More than Meets the Eye: The Effect of Missing Information on Purchase Evaluations," Journal of Consumer Research, University of Chicago Press, vol. 12(2), pages 169-77, September.
    21. Pinson, Christian, 1986. "An implicit product theory approach to consumers' inferential judgments about products," Economics Papers from University Paris Dauphine 123456789/13919, Paris Dauphine University.
    22. Nelson, Philip, 1974. "Advertising as Information," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 729-54, July/Aug..
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