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The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity

  • Jiménez, Nadia Huitzilin
  • San Martín, Sonia
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    The objective of this study is to present empirical evidence on the extent to which socio-psychological variables (ethnocentrism and animosity) and the reputation of firms associated to a country-of-origin (COO) are related to an important relational exchange factor (trust). Furthermore, the study tests the moderating effects of familiarity. Data were collected from 202 automobile owners in a large Spanish region. Path and multi-group analyses were performed using a structural equation modelling approach. This paper investigates the effects of reputation of firms associated to a COO and animosity on trust, which have not been commonly used as a dependent variable of these concepts before. Moreover, this study explores the moderating role of familiarity. This study supports the view that reputation of firms associated to a COO can safeguard international transactions and create trust in foreign firms, and thus may decrease due to interrelated emotional consumer reactions such as animosity and ethnocentrism.

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    File URL: http://www.sciencedirect.com/science/article/pii/S0969593109001231
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    Article provided by Elsevier in its journal International Business Review.

    Volume (Year): 19 (2010)
    Issue (Month): 1 (February)
    Pages: 34-45

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    Handle: RePEc:eee:iburev:v:19:y:2010:i:1:p:34-45
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    15. Dimara, Efthalia & Petrou, Anastasia & Skuras, Dimitris, 2004. "Agricultural policy for quality and producers' evaluations of quality marketing indicators: a Greek case study," Food Policy, Elsevier, vol. 29(5), pages 485-506, October.
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