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The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit

Author

Listed:
  • Leila Hamzaoui
  • Dwight Merunka

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

Abstract

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Suggested Citation

  • Leila Hamzaoui & Dwight Merunka, 2006. "The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit," Post-Print hal-01822293, HAL.
    • Handle: RePEc:hal:journl:hal-01822293
    DOI: 10.1108/07363760610663303
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    Citations

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    Cited by:

    1. Ramkumar, Bharath & Ellie Jin, Byoungho, 2019. "Examining pre-purchase intention and post-purchase consequences of international online outshopping (IOO): The moderating effect of E-tailer's country image," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 186-197.
    2. Giuseppe Bertoli & Riccardo Resciniti, 2013. "Made in Italy e country of origin effect," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(2), pages 13-36.
    3. Vytautas Dikcius & Gintare Stankeviciene, 2010. "Perception of Country of Brand Origin and Country of Product Manufacturing among Lithuanians and Emigrants from Lithuania," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 1(2).
    4. Hsiang-Ming Lee & Tsai Chen & Ya-Hui Hsu & Yu-Chi Wu, 2018. "Effect Of Complementary Product Fit And Brand Awareness On Brand Attitude After M&As: Word Of Mouth As A Moderator," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 12(1), pages 51-67.
    5. Septianto, Felix & Chiew, Tung Moi & Thai, Nguyen T., 2020. "The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    6. Trąpczyński, Piotr & Banalieva, Elitsa R., 2016. "Institutional difference, organizational experience, and foreign affiliate performance: Evidence from Polish firms," Journal of World Business, Elsevier, vol. 51(5), pages 826-842.
    7. Mariola Ciszewska-Mlinarič & Piotr Trąpczyński, 2019. "Foreign Market Adaptation and Performance: The Role of Institutional Distance and Organizational Capabilities," Sustainability, MDPI, vol. 11(6), pages 1-19, March.
    8. Witek-Hajduk Marzanna K. & Grudecka Anna, 2019. "Country of origin from a management perspective of emerging market companies," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 55(3), pages 212-229, September.
    9. Giovanna Pegan & Donata Vianelli & Patrizia de Luca, 2014. "Competere e creare valore nei mercati maturi: alcune evidenze empiriche del made in Italy negli Stati Uniti," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, vol. 2014(2), pages 55-67.
    10. Jiménez, Nadia Huitzilin & San Martín, Sonia, 2010. "The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity," International Business Review, Elsevier, vol. 19(1), pages 34-45, February.
    11. Maria Chiarvesio & Eleonora Di Maria & Raffaella Tabacco, 2017. "The cultural value of Italian design for Chinese consumers: The role of communication strategy," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(2), pages 150-162, May.
    12. Wang, Cheng Lu & Li, Dongjin & Barnes, Bradley R. & Ahn, Jongseok, 2012. "Country image, product image and consumer purchase intention: Evidence from an emerging economy," International Business Review, Elsevier, vol. 21(6), pages 1041-1051.
    13. Zachary S Johnson & Yichao Tian & Sangwon Lee, 2016. "Country-of-origin fit: When does a discrepancy between brand origin and country of manufacture reduce consumers’ product evaluations?," Journal of Brand Management, Palgrave Macmillan, vol. 23(4), pages 403-418, July.
    14. Kilduff, Kerry & Núñez Tabales, Julia M., 2016. "Country Branding and its effect on the consumer in the global market," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    15. Rodrigo, Padmali & Khan, Hina & Ekinci, Yuksel, 2019. "The determinants of foreign product preference amongst elite consumers in an emerging market," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 139-148.

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