IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v17y1990i3p362-74.html
   My bibliography  Save this article

The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information

Author

Listed:
  • Moorman, Christine

Abstract

This research investigates the effect of consumer characteristics (e.g., familiarity and enduring motivation) and stimulus characteristics (e.g., information format and content) on the utilization of nutrition information. Results indicate that both types of charcteristics influence information processing and decision quality. Moreover, stimulus characteristics, in general, were found to facilitate these activities irrespective of consumer differences. Copyright 1990 by the University of Chicago.

Suggested Citation

  • Moorman, Christine, 1990. "The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information," Journal of Consumer Research, Oxford University Press, vol. 17(3), pages 362-374, December.
  • Handle: RePEc:oup:jconrs:v:17:y:1990:i:3:p:362-74
    DOI: 10.1086/208563
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/208563
    Download Restriction: no

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:17:y:1990:i:3:p:362-74. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Oxford University Press). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.