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Two-Stage Decision Model Of Soy Food Consumption Behavior

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  • Rimal, Arbindra
  • Balasubramanian, Siva K.
  • Moon, Wanki

Abstract

Our study examined the role of soy health benefits in consumers' soy consumption decision. Given the large number of respondents who reported no consumption of soy products per month, it was important to model the decision of whether or not to participate in soy market separately from the consumption intensity decision. Estimation results demonstrate that knowledge of health benefits affects both the likelihood of participation and consumption intensity. That is, consumers with higher soy health knowledge are more likely to enter soy food market and consume soy products more often when compared to those with less soy knowledge. Yet, perceived taste and convenience had considerably greater impact on soy behavior when compared to soy health knowledge.

Suggested Citation

  • Rimal, Arbindra & Balasubramanian, Siva K. & Moon, Wanki, 2004. "Two-Stage Decision Model Of Soy Food Consumption Behavior," 2004 Annual meeting, August 1-4, Denver, CO 20096, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  • Handle: RePEc:ags:aaea04:20096
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    References listed on IDEAS

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    Cited by:

    1. Quattri, Maria A. & Ozanne, Adam & Wang, Xioabing & Hall, Alastair R., 2011. "On The Role Of The Brokerage Institution In The Development Of Ethiopian Agricultural Markets," 85th Annual Conference, April 18-20, 2011, Warwick University, Coventry, UK 108941, Agricultural Economics Society.

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