Effects Of Health Concerns And Consumer Characteristics On U.S. Meat Consumption
Using generalized Heckman's model and NPD data, this study specified a meat demand model incorporating health concern and demographics. Estimated model established empirical linkages between health concerns and meat consumption. Beef and pork were negatively linked to health concerns, whereas chicken, turkey and fish were positively associated with health concerns.
|Date of creation:||1999|
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Staff General Research Papers
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