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Consumer Preference For Specific Attributes In Natural Beef Products


  • Grannis, Jennifer L.
  • Hooker, Neal H.
  • Thilmany, Dawn D.


This study examines the willingness to pay for a locally-produced, natural beef product in the Intermountain West. In addition to presenting market shares at various prices, this study examines the relevance of several production characteristics, to determine how important they are to consumers, especially the target group willing to pay premium prices. Concern about hormones is consistently higher than other animal- and environmentally-friendly attributes, while concern about local production is the lowest among the respondents. As would be expected, the average concern about each of these characteristics increased among the group most willing to pay a premium for natural beef.

Suggested Citation

  • Grannis, Jennifer L. & Hooker, Neal H. & Thilmany, Dawn D., 2000. "Consumer Preference For Specific Attributes In Natural Beef Products," 2000 Annual Meeting, June 29-July 1, 2000, Vancouver, British Columbia 36406, Western Agricultural Economics Association.
  • Handle: RePEc:ags:waeava:36406
    DOI: 10.22004/ag.econ.36406

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    References listed on IDEAS

    1. Julie A. Caswell & Eliza M. Mojduszka, 1996. "Using Informational Labeling to Influence the Market for Quality in Food Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(5), pages 1248-1253.
    2. Moon, Wanki & Ward, Ronald W., 1999. "Effects Of Health Concerns And Consumer Characteristics On U.S. Meat Consumption," 1999 Annual meeting, August 8-11, Nashville, TN 21682, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Kwamena K. Quagrainie & James Unterschultz & Michele Veeman, 1998. "Effects of Product Origin and Selected Demographics on Consumer Choice of Red Meats," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 46(2), pages 201-219, July.
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    Cited by:

    1. Merritt, Meagan G. & Delong, Karen Lewis & Griffith, Andrew P. & Jensen, Kimberly L., 2018. "Consumer Willingness To Pay For Tennessee Certified Beef," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 50(2), pages 233-254, May.
    2. Dickinson, David L. & Bailey, DeeVon, 2002. "Meat Traceability: Are U.S. Consumers Willing To Pay For It?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 27(2), pages 1-17, December.
    3. Dickinson, David L. & Hobbs, Jill E. & Bailey, DeeVon, 2003. "A Comparison of U. S. and Canadian Consumers' Willingness to Pay for Red-Meat Traceability," 2003 Annual meeting, July 27-30, Montreal, Canada 22060, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Wang, Xi & Curtis, Kynda R. & Moeltner, Klaus, 2011. "Modeling the Impact of New Information on Consumer Preferences for Specialty Meat Products," 2011 Conference (55th), February 8-11, 2011, Melbourne, Australia 100540, Australian Agricultural and Resource Economics Society.


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