A Comparison of U. S. and Canadian Consumers' Willingness to Pay for Red-Meat Traceability
Auction experiments at locations in the US and Canada are used to determine consumers' willingness to pay for red-meat traceability and other enhanced food characteristics. Consumers in both countries are found to be willing to pay a positive amount for traceability, but would pay even more if traceability were bundled with other characteristics such as animal welfare or enhanced food safety. The results suggest a larger Canadian market for traceability, on a percentage basis, for beef than in the US.
|Date of creation:||2003|
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- David Dickinson & DeeVon Bailey, 2002.
"Meat Traceability: Are U.S. Consumers Willing To Pay For It?,"
2002-07, Utah State University, Department of Economics.
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"Market opportunities and threats to the U.S. pork industry posed by traceability systems,"
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