A Comparison of U. S. and Canadian Consumers' Willingness to Pay for Red-Meat Traceability
Auction experiments at locations in the US and Canada are used to determine consumers' willingness to pay for red-meat traceability and other enhanced food characteristics. Consumers in both countries are found to be willing to pay a positive amount for traceability, but would pay even more if traceability were bundled with other characteristics such as animal welfare or enhanced food safety. The results suggest a larger Canadian market for traceability, on a percentage basis, for beef than in the US.
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- Liddell, Sterling & Bailey, DeeVon, 2001.
"Market Opportunities And Threats To The U.S. Pork Industry Posed By Traceability Systems,"
International Food and Agribusiness Management Review,
International Food and Agribusiness Management Association (IFAMA), vol. 4(03).
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- David Dickinson & DeeVon Bailey, 2002.
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2002-07, Utah State University, Department of Economics.
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- David Dickinson & DeeVon Bailey, 2001. "Meat traceability: are U.S. consumers willing to pay for it?," Working Papers 2001-14, Utah State University, Department of Economics.
- Dickinson, David L. & Bailey, DeeVon, 2002. "Meat Traceability: Are U. S. Consumers Willing To Pay For It?," 2002 Annual meeting, July 28-31, Long Beach, CA 19670, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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