Cow-Calf Producer Preferences for Voluntary Traceability Systems
This article identifies preferences of US cow-calf producers for voluntary traceability systems to better identify the potential success of alternative voluntary traceability systems. �Results suggest that notable heterogeneity exists between cow-calf producers in their preferences and the welfare effects of mandating traceability adoption. �Producers are sensitive to price, managing entity and information requirements. �We provide forecasts of voluntary participation rates under different price premium and discount scenarios that producers may face. �This analysis has policy implications as success of voluntary traceability systems hinges critically upon cow-calf producer preferences.
|Date of creation:||01 Feb 2010|
|Date of revision:|
|Publication status:||Published in Journal of Agricultural Economics, February 2010, vol. 61 no. 1, pp. 138-162|
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