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Cow-Calf Producer Preferences for Voluntary Traceability Systems

  • Schulz, Lee L.
  • Tonsor, Glynn T.

This article identifies preferences of US cow-calf producers for voluntary traceability systems to better identify the potential success of alternative voluntary traceability systems. �Results suggest that notable heterogeneity exists between cow-calf producers in their preferences and the welfare effects of mandating traceability adoption. �Producers are sensitive to price, managing entity and information requirements. �We provide forecasts of voluntary participation rates under different price premium and discount scenarios that producers may face. �This analysis has policy implications as success of voluntary traceability systems hinges critically upon cow-calf producer preferences.

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File URL: http://www.econ.iastate.edu/sites/default/files/publications/papers/p15141-2010-02-01.pdf
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Paper provided by Iowa State University, Department of Economics in its series Staff General Research Papers with number 35141.

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Date of creation: 01 Feb 2010
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Publication status: Published in Journal of Agricultural Economics, February 2010, vol. 61 no. 1, pp. 138-162
Handle: RePEc:isu:genres:35141
Contact details of provider: Postal: Iowa State University, Dept. of Economics, 260 Heady Hall, Ames, IA 50011-1070
Phone: +1 515.294.6741
Fax: +1 515.294.0221
Web page: http://www.econ.iastate.edu
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  1. Scarpa Riccardo & Del Giudice Teresa, 2004. "Market Segmentation via Mixed Logit: Extra-Virgin Olive Oil in Urban Italy," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 2(1), pages 1-20, August.
  2. Frode Alfnes, 2004. "Stated preferences for imported and hormone-treated beef: application of a mixed logit model," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 31(1), pages 19-37, March.
  3. Wiktor Adamowicz & Peter Boxall & Michael Williams & Jordan Louviere, 1998. "Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments and Contingent Valuation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(1), pages 64-75.
  4. Lusk, Jayson L. & Rozan, Anne, 2008. "Public Policy and Endogenous Beliefs: The Case of Genetically Modified Food," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 33(2), August.
  5. Gracia, Azucena & Zeballos, Gabriela, 2005. "Attitudes of Retailers and Consumers toward the EU Traceability and Labeling System for Beef," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(03), November.
  6. Golan, Elise H. & Krissoff, Barry & Kuchler, Fred & Calvin, Linda & Nelson, Kenneth E. & Price, Gregory K., 2004. "Traceability In The U.S. Food Supply: Economic Theory And Industry Studies," Agricultural Economics Reports 33939, United States Department of Agriculture, Economic Research Service.
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