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Cow-Calf Producer Preferences for Voluntary Traceability Systems

  • Schulz, Lee L.
  • Tonsor, Glynn T.

This article identifies preferences of US cow-calf producers for voluntary traceability systems to better identify the potential success of alternative voluntary traceability systems. �Results suggest that notable heterogeneity exists between cow-calf producers in their preferences and the welfare effects of mandating traceability adoption. �Producers are sensitive to price, managing entity and information requirements. �We provide forecasts of voluntary participation rates under different price premium and discount scenarios that producers may face. �This analysis has policy implications as success of voluntary traceability systems hinges critically upon cow-calf producer preferences.

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File URL: http://www.econ.iastate.edu/sites/default/files/publications/papers/p15141-2010-02-01.pdf
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Paper provided by Iowa State University, Department of Economics in its series Staff General Research Papers with number 35141.

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Date of creation: 01 Feb 2010
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Publication status: Published in Journal of Agricultural Economics, February 2010, vol. 61 no. 1, pp. 138-162
Handle: RePEc:isu:genres:35141
Contact details of provider: Postal: Iowa State University, Dept. of Economics, 260 Heady Hall, Ames, IA 50011-1070
Phone: +1 515.294.6741
Fax: +1 515.294.0221
Web page: http://www.econ.iastate.eduEmail:


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