Chinese producer behavior: Aquaculture farmers in southern China
The increasing share of imported food in developed countries, such as the U.S. and European Union countries, poses new challenges for food safety and quality regulators. China as the world's biggest food producer has the fastest growing share of fish and shellfish exports to these countries. While there have been an increasing number of studies conducted on consumer demand for various food product attributes, little research has been focused on producer behavior, and studies on Chinese food producers are especially absent in the literature. The objective of this study is to assess Chinese aquaculture producers' willingness-to-change (WTC) and adopt certain production practices related to food safety. Producer preferences for enhanced food safety measures, and sustainable/eco-friendly production practices are assessed using a choice experiment. Primary data was collected in the leading aquaculture producing provinces of southern China. The average net income per farmer of our sample was 81,286RMB/year of which approximately 72% originated from their aquaculture operation. Derived WTC estimates from a random parameters logit model suggest that the representative Chinese producer would require a 2.49% premium per jin of fish to adopt enhanced food safety practices such as those required for China GAP, and No Public Harm voluntary certifications and they would accept a 3.22% discount before being indifferent between having an antibiotic-free facility and using antibiotics. WTC estimates of sustainable eco-friendly practices and verification by various entities were also assessed. A latent class model (LCM) is used to segregate producers into group with similar underlying characteristics to develop policies to improve producer practices and ultimately product safety and quality.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Jason F. Shogren & John A. Fox & Dermot J. Hayes & Jutta Roosen, 1999.
"Observed Choices for Food Safety in Retail, Survey, and Auction Markets,"
American Journal of Agricultural Economics,
Agricultural and Applied Economics Association, vol. 81(5), pages 1192-1199.
- Shogren, Jason F. & Fox, John A. & Hayes, Dermot J. & Roosen, Jutta, 1999. "Observed Choices For Food Safety in Retail, Survey and Auction Markets," Staff General Research Papers 5024, Iowa State University, Department of Economics.
- Gale, H. Frederick, Jr. & Buzby, Jean C., 2009. "Imports From China and Food Safety Issues," Economic Information Bulletin 58620, United States Department of Agriculture, Economic Research Service.
- Train,Kenneth E., 2009.
"Discrete Choice Methods with Simulation,"
Cambridge University Press, number 9780521766555.
- Olynk, Nicole J. & Tonsor, Glynn T. & Wolf, Christopher A., 2010. "Verifying Credence Attributes in Livestock Production," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 42(03), August.
- Julie A. Caswell & Eliza M. Mojduszka, 1996.
"Using Informational Labeling to Influence the Market for Quality in Food Products,"
American Journal of Agricultural Economics,
Agricultural and Applied Economics Association, vol. 78(5), pages 1248-1253.
- Caswell, Julie A. & Mojduszka, Eliza M., 1996. "Using Informational Labeling To Influence The Market For Quality In Food Products," Working Papers 25989, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
- Lusk, Jayson L., 2002.
"Effects Of Cheap Talk On Consumer Willingness-To-Pay For Golden Rice,"
2002 Annual meeting, July 28-31, Long Beach, CA
19597, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Jayson L. Lusk, 2003. "Effects of Cheap Talk on Consumer Willingness-to-Pay for Golden Rice," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(4), pages 840-856.
- Dan Rigby & Michael Burton, 2005. "Preference heterogeneity and GM food in the UK," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 32(2), pages 269-288, June.
- Schulz, Lee L. & Tonsor, Glynn T., 2010.
"Cow-Calf Producer Preferences for Voluntary Traceability Systems,"
Staff General Research Papers
35141, Iowa State University, Department of Economics.
- Lee L. Schulz & Glynn T. Tonsor, 2010. "Cow-Calf Producer Preferences for Voluntary Traceability Systems," Journal of Agricultural Economics, Wiley Blackwell, vol. 61(1), pages 138-162.
- David L. Ortega & H. Holly Wang & Nicole J. Olynk & Laping Wu & Junfei Bai, 2012. "Chinese Consumers' Demand for Food Safety Attributes: A Push for Government and Industry Regulations," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 94(2), pages 489-495.
- Arne Risa Hole, 2006.
"A comparison of approaches to estimating confidence intervals for willingness to pay measures,"
008cherp, Centre for Health Economics, University of York.
- Arne Risa Hole, 2007. "A comparison of approaches to estimating confidence intervals for willingness to pay measures," Health Economics, John Wiley & Sons, Ltd., vol. 16(8), pages 827-840.
- Ubilava, David & Foster, Kenneth, 2009. "Quality certification vs. product traceability: Consumer preferences for informational attributes of pork in Georgia," Food Policy, Elsevier, vol. 34(3), pages 305-310, June.
- Krinsky, Itzhak & Robb, A Leslie, 1986. "On Approximating the Statistical Properties of Elasticities," The Review of Economics and Statistics, MIT Press, vol. 68(4), pages 715-19, November.
- Jaffry, Shabbar & Pickering, Helen & Ghulam, Yaseen & Whitmarsh, David & Wattage, Prem, 2004. "Consumer choices for quality and sustainability labelled seafood products in the UK," Food Policy, Elsevier, vol. 29(3), pages 215-228, June.
- Norwood, F. Bailey & Winn, Chris & Chung, Chanjin & Ward, Clement E., 2006. "Designing a Voluntary Beef Checkoff," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 31(01), April.
- Nicole J. Olynk & Christopher A. Wolf & Glynn T. Tonsor, 2012. "Production technology option value: the case of rbST in Michigan," Agricultural Economics, International Association of Agricultural Economists, vol. 43, pages 1-9, November.
- Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 32(3), pages 369-391, September.
- Nahuelhual, Laura & Loureiro, Maria L. & Loomis, John B., 2004. "Using Random Parameters to Account for Heterogeneous Preferences in Contingent Valuation of Public Open Space," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 29(03), December.
- Jerardo, Andy, 2008. "What Share of U.S. Consumed Food is Imported?," Amber Waves, United States Department of Agriculture, Economic Research Service, February.
- Daniel McFadden & Kenneth Train, 2000. "Mixed MNL models for discrete response," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 15(5), pages 447-470.
When requesting a correction, please mention this item's handle: RePEc:eee:chieco:v:28:y:2014:i:c:p:17-24. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.