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Aquaculture imports from Asia: an analysis of U.S. consumer demand for select food quality attributes

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  • David L. Ortega
  • H. Holly Wang
  • Nicole J. Olynk Widmar

Abstract

The increasing share of imported food in the United States, coupled with highly publicized incidents of food contamination and adulteration in Asia, particularly China, is posing new challenges for consumers and food safety regulators. In this study, we focus on imported shrimp and tilapia, to evaluate consumer willingness-to-pay (WTP) for enhanced food safety, use of antibiotics, and eco-friendly environmental practices. Results show that U.S. consumers were willing-to-pay more for enhanced food safety, followed by the use of no antibiotics and environmental friendly production practices. American consumers in our sample were found to have a higher WTP for domestic products and placed more trust on U.S. government verification of product attributes followed by third-party certification.

Suggested Citation

  • David L. Ortega & H. Holly Wang & Nicole J. Olynk Widmar, 2014. "Aquaculture imports from Asia: an analysis of U.S. consumer demand for select food quality attributes," Agricultural Economics, International Association of Agricultural Economists, vol. 45(5), pages 625-634, September.
  • Handle: RePEc:bla:agecon:v:45:y:2014:i:5:p:625-634
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    File URL: http://hdl.handle.net/10.1111/agec.12111
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    Cited by:

    1. Lai, John & Wang, H. Holly, 2016. "Producers’ Willingness to Adopt an Alternative Technology: Market Opportunities to Export Pork to China," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 236054, Agricultural and Applied Economics Association.
    2. Ratliff, English & Vassalos, Michael & Hu, Wuyang, 2017. "Assessing the Influence of Tangible and Intangible Seafood Characteristics on Consumers’ Purchasing Decisions," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252848, Southern Agricultural Economics Association.
    3. Ortega, David L. & Wang, H. Holly & Wu, Laping & Hong, Soo Jeong, 2015. "Retail channel and consumer demand for food quality in China," China Economic Review, Elsevier, vol. 36(C), pages 359-366.
    4. Fabio Boncinelli & Francesca Gerini & Benedetta Neri & Leonardo Casini, 2018. "Consumer willingness to pay for non‐mandatory indication of the fish catch zone," Agribusiness, John Wiley & Sons, Ltd., vol. 34(4), pages 728-741, October.
    5. Domenico Carlucci & Biagia De Devitiis & Gianluca Nardone & Fabio Gaetano Santeramo, 2017. "Certification Labels Versus Convenience Formats: What Drives the Market in Aquaculture Products?," Marine Resource Economics, University of Chicago Press, vol. 32(3), pages 295-310.
    6. Menegaki, Angeliki, N. & Olsen, Søren Bøye & Tsagarakis, Konstantinos P., 2016. "Towards a common standard – A reporting checklist for web-based stated preference valuation surveys and a critique for mode surveys," Journal of choice modelling, Elsevier, vol. 18(C), pages 18-50.
    7. Frédéric Salladarré & Dorothée Brécard & Sterenn Lucas & Pierrick Ollivier, 2016. "Are French consumers ready to pay a premium for eco-labeled seafood products? A contingent valuation estimation with heterogeneous anchoring," Agricultural Economics, International Association of Agricultural Economists, vol. 47(2), pages 247-258, March.
    8. Ward, Patrick S. & Ortega, David L. & Spielman, David J. & Singh, Vartika, 2014. "Heterogeneous Demand for Drought-Tolerant Rice: Evidence from Bihar, India," World Development, Elsevier, vol. 64(C), pages 125-139.
    9. Carlucci, Domenico & Dedevitiis, Biagia & Nardone, Gianluca & Santeramo, Fabio Gaetano, 2016. "Certification Labels Vs Convenience Formats: What drives the market in aquaculture products?," MPRA Paper 75448, University Library of Munich, Germany.
    10. Michaela Fox & Mike Mitchell & Moira Dean & Christopher Elliott & Katrina Campbell, 2018. "The seafood supply chain from a fraudulent perspective," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 10(4), pages 939-963, August.

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