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Certification Labels Versus Convenience Formats: What Drives the Market in Aquaculture Products?

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  • Domenico Carlucci
  • Biagia De Devitiis
  • Gianluca Nardone
  • Fabio Gaetano Santeramo

Abstract

A priority for the new Common Fishery Policy will be to enhance the competitiveness of EU aquaculture in compliance with high standards of consumer protection, animal welfare, and environmental sustainability. Consumer expectations in relation to food quality present new business opportunities for EU aquaculture producers who are willing to differentiate their products. In particular, new convenience formats and certification labels are likely to influence consumer choices. This study uses the choice experiment method to investigate consumer preferences and willingness to pay for new convenient formats and certification labels for oysters. Cross-sectional data were collected through a web-based consumer survey carried out in Italy in 2015. The main result of the study is that certification labels are decisively more effective than new convenient preparation formats to differentiate high-quality products. However, some heterogeneity was detected in consumer preferences.

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  • Domenico Carlucci & Biagia De Devitiis & Gianluca Nardone & Fabio Gaetano Santeramo, 2017. "Certification Labels Versus Convenience Formats: What Drives the Market in Aquaculture Products?," Marine Resource Economics, University of Chicago Press, vol. 32(3), pages 295-310.
    • Handle: RePEc:ucp:mresec:doi:10.1086/692091
    DOI: 10.1086/692091
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    Cited by:

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    3. Tzu-Ming Liu & I-Jean Chen & Ho-Ching Jenny Yuan, 2021. "Using Stated Preference Valuation to Support Sustainable Marine Fishery Management," Sustainability, MDPI, vol. 13(9), pages 1-12, April.
    4. Richards, Steven & Vassalos, Michael & Motallebi, Marzieh, 2022. "Factors Affecting Consumer Purchasing Decisions and Willingness to Pay for Oysters in South Carolina," Journal of Food Distribution Research, Food Distribution Research Society, vol. 53(2), July.
    5. Migena Proi & Emilia Cubero Dudinskaya & Simona Naspetti & Emel Ozturk & Raffaele Zanoli, 2023. "The Role of Eco-Labels in Making Environmentally Friendly Choices: An Eye-Tracking Study on Aquaculture Products with Italian Consumers," Sustainability, MDPI, vol. 15(5), pages 1-15, March.
    6. Ching‐Hua Yeh & Stefan Hirsch, 2023. "A meta‐regression analysis on the willingness‐to‐pay for country‐of‐origin labelling," Journal of Agricultural Economics, Wiley Blackwell, vol. 74(3), pages 719-743, September.
    7. Dengjun Zhang & Geir Sogn-Grundvåg & Frank Asche & James A. Young, 2018. "Eco-Labeling and Retailer Pricing Strategies: The U.K. Haddock Market," Sustainability, MDPI, vol. 10(5), pages 1-13, May.
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