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Eco-labeling of Fish and Fishery Products in Japan: Analysis of a web survey (Japanese)

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  • MORITA Tamaki
  • MANAGI Shunsuke

Abstract

Eco-labeling systems for fish and fishery products provide the fishery industry with incentives to conserve marine resources and protect the environment. Under these systems, unlike command-and-control fishery management mechanisms, the fishery industry voluntarily controls their catch. By choosing products labeled as ecologically friendly, consumers can also help promote sustainable fisheries. Despite Japan being a major fishing and fish-consuming country, the system is still in its infancy. One reason may be that Japanese consumers are not aware of the fisheries' harmful ecological impacts and the relationship of these impacts with their seafood consumption. Would Japanese consumers change their consumption patterns if they knew which of the fish available in the supermarkets, were being overfished? We devised a web survey that included discrete choice conjoint analysis. We investigated what kind of information influences consumers' awareness of overfishing, and also what affects consumers' preferences regarding eco-labeled seafood. Our study revealed that Japanese consumers are willing to choose seafood based on eco-labeling when they: understand the role of eco-labeling, encounter reliable information about the item's relationship with marine resources, and know that a reliable organization is responsible for the labels. This result supports the idea of designing a feasible eco-labeling mechanism in Japan.

Suggested Citation

  • MORITA Tamaki & MANAGI Shunsuke, 2010. "Eco-labeling of Fish and Fishery Products in Japan: Analysis of a web survey (Japanese)," Discussion Papers (Japanese) 10037, Research Institute of Economy, Trade and Industry (RIETI).
  • Handle: RePEc:eti:rdpsjp:10037
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    References listed on IDEAS

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    Cited by:

    1. Mónica Pérez-Ramírez & Marco A. Almendarez-Hernández & Gerzaín Avilés-Polanco & Luis F. Beltrán-Morales, 2015. "Consumer Acceptance of Eco-Labeled Fish: A Mexican Case Study," Sustainability, MDPI, Open Access Journal, vol. 7(4), pages 1-18, April.
    2. Chen , Xianwen & Garcia, Roberto J., 2015. "China’s Salmon Sanction," Working Paper Series 05-2015, Norwegian University of Life Sciences, School of Economics and Business.
    3. repec:eee:jeborg:v:158:y:2019:i:c:p:475-486 is not listed on IDEAS
    4. Vlaeminck, Pieter & Vandoren, Jana & Vranken, Liesbet, 2014. "Are labels delivering what they intend? Explicit value of fair-trade labels versus implicit value of fair trade characteristics," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182941, European Association of Agricultural Economists.
    5. Wongprawmas, Rungsaran & Canavari, Maurizio, 2015. "Heterogeneity in consumer preferences for food safety lavel in Thailand," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202744, European Association of Agricultural Economists.
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    9. Morita, Tamaki & Managi, Shunsuke, 2015. "Consumers’ willingness to pay for electricity after the Great East Japan Earthquake," Economic Analysis and Policy, Elsevier, vol. 48(C), pages 82-105.
    10. Vlaeminck, Pieter & Vranken, Liesbet, 2015. "Do labels capture consumers’ actual willingness to pay for Fair Trade characteristics?," Working Papers 206438, Katholieke Universiteit Leuven, Centre for Agricultural and Food Economics.
    11. repec:gam:jagris:v:8:y:2018:i:12:p:200-:d:190528 is not listed on IDEAS
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    14. Wakamatsu, Hiroki, 2019. "Heterogeneous Consumer Preference for Seafood Sustainability in Japan," MPRA Paper 92390, University Library of Munich, Germany.
    15. Feucht, Yvonne & Zander, Katrin, 2017. "Consumers’ attitudes on carbon footprint labelling. Results of the SUSDIET project," Thuenen Working Papers 266396, Johann Heinrich von Thuenen-Institut (vTI), Federal Research Institute for Rural Areas, Forestry and Fisheries.
    16. repec:ucp:mresec:doi:10.1086/692091 is not listed on IDEAS
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    18. repec:eee:ecolec:v:142:y:2017:i:c:p:113-119 is not listed on IDEAS
    19. Asche, Frank & Larsen, Thomas A. & Smith, Martin D. & Sogn-Grundvåg, Geir & Young, James A., 2015. "Pricing of eco-labels with retailer heterogeneity," Food Policy, Elsevier, vol. 53(C), pages 82-93.
    20. Caputo, Vincenzina & Scarpa, Riccardo & Nayga, Rodolfo M. & Ortega, David L., 2018. "Are preferences for food quality attributes really normally distributed? An analysis using flexible mixing distributions," Journal of choice modelling, Elsevier, vol. 28(C), pages 10-27.
    21. repec:gam:jsusta:v:10:y:2017:i:1:p:59-:d:124598 is not listed on IDEAS
    22. Guzhen Zhou & Wuyang Hu & Wenchao Huang, 2016. "Are Consumers Willing to Pay More for Sustainable Products? A Study of Eco-Labeled Tuna Steak," Sustainability, MDPI, Open Access Journal, vol. 8(5), pages 1-18, May.
    23. Carlucci, Domenico & Dedevitiis, Biagia & Nardone, Gianluca & Santeramo, Fabio Gaetano, 2016. "Certification Labels Vs Convenience Formats: What drives the market in aquaculture products?," MPRA Paper 75448, University Library of Munich, Germany.
    24. repec:eee:jfpoli:v:79:y:2018:i:c:p:92-100 is not listed on IDEAS
    25. Kyrre Rickertsen & Frode Alfnes & Pierre Combris & Géraldine Enderli & Sylvie Issanchou & Jason F. Shogren, 2017. "French Consumers' Attitudes and Preferences toward Wild and Farmed Fish," Marine Resource Economics, University of Chicago Press, vol. 32(1), pages 59-81.

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