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Price premiums for ecolabelled seafood: MSC certification in Germany

Author

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  • Frank Asche
  • Julia Bronnmann

Abstract

Whether ecolabelled seafood actually provides incentives to improve the management of fisheries remains a controversial issue. A number of stated preference studies indicate a substantial willingness to pay for ecolabelled seafood. Early evidence from actual market data supports the existence of a premium, while more recent papers provide a more nuanced picture. In this paper, a hedonic price model for whitefish species on the German market is estimated that includes information on Marine Stewardship Council (MSC) labelling, the leading seafood ecolabel in Germany. The model also allows the potential premium to vary by species. Results indicate that MSC premiums in Germany vary substantially between species, from a hefty 30.6 per cent for the high-end species cod, to a 4 per cent premium for Alaska pollock, and no premiums for saithe.
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Suggested Citation

  • Frank Asche & Julia Bronnmann, 2017. "Price premiums for ecolabelled seafood: MSC certification in Germany," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 61(4), pages 576-589, October.
    • Handle: RePEc:bla:ajarec:v:61:y:2017:i:4:p:576-589
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    File URL: http://hdl.handle.net/10.1111/1467-8489.12217
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    Cited by:

    1. Dengjun Zhang & Geir Sogn-Grundvåg & Frank Asche & James A. Young, 2018. "Eco-Labeling and Retailer Pricing Strategies: The U.K. Haddock Market," Sustainability, MDPI, vol. 10(5), pages 1-13, May.
    2. Bittmann, Thomas & Bronnmann, Julia & Gordon, Daniel V., 2020. "Product differentiation and dynamics of cost pass-through in the German fish market: An error-correction-distance measure approach," Journal of Commodity Markets, Elsevier, vol. 19(C).
    3. Gao, Zhifeng & Fang, Yingkai, "undated". "Consumer Preference of Away-From-Home Sustainable Salmon Consumption: East vs. West Cultural Comparison," 2018 Annual Meeting, August 5-7, Washington, D.C. 273827, Agricultural and Applied Economics Association.
    4. Shi, Longzhong & Chen, Xuan & Qiu, Jingran & Li, Li, 2022. "Consumers Preferences for Eco-Labels and the Impact of Information: A Choice Experiment on Aquatic Food Products in China," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322209, Agricultural and Applied Economics Association.
    5. Asche, Frank & Bronnmann, Julia & Cojocaru, Andreea L., 2021. "The value of responsibly farmed fish: A hedonic price study of ASC-certified whitefish," Ecological Economics, Elsevier, vol. 188(C).
    6. Migena Proi & Emilia Cubero Dudinskaya & Simona Naspetti & Emel Ozturk & Raffaele Zanoli, 2023. "The Role of Eco-Labels in Making Environmentally Friendly Choices: An Eye-Tracking Study on Aquaculture Products with Italian Consumers," Sustainability, MDPI, vol. 15(5), pages 1-15, March.
    7. Fang, Yingkai & Asche, Frank & Gao, Zhifeng, 2020. "Can ecolabel certifications for restaurants influence consumer choices away from home?," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304268, Agricultural and Applied Economics Association.
    8. Andersson, Anna & Hammarlund, Cecilia, 2023. "The effect of eco-certification on demand: The case of MSC-certified Norway lobster," Ecological Economics, Elsevier, vol. 204(PA).
    9. Bello, Ridwan Bolaji & Kassim, Olanrewaju Malik & Bello,Sodiq Oladayo, 2023. "Greener Is Not Always Pricier : Ecolabeling and Price Premium in the Tourism Industry," Policy Research Working Paper Series 10552, The World Bank.
    10. Minako Iue & Mitsutaku Makino & Misuzu Asari, 2022. "Seafood Sustainability Supply Chain Trends and Challenges in Japan: Marine Stewardship Council Fisheries and Chain of Custody Certificates," Sustainability, MDPI, vol. 14(20), pages 1-21, October.
    11. Loana Garraud & Jennifer Beckensteiner & Olivier Thébaud & Joachim Claudet, 2023. "Ecolabel certification in multi-zone marine protected areas can incentivize sustainable fishing practices and offset the costs of fishing effort displacement," Post-Print hal-04158288, HAL.
    12. Marcello Risitano & Rosaria Romano & Vincenzo Rusciano & Gennaro Civero & Debora Scarpato, 2022. "The impact of sustainability on marketing strategy and business performance: The case of Italian fisheries," Business Strategy and the Environment, Wiley Blackwell, vol. 31(4), pages 1538-1551, May.
    13. Zhu, Zhanguo & Zhang, Tong & Hu, Wuyang, 2023. "The accumulation and substitution effects of multi-nation certified organic and protected eco-origin food labels in China," Ecological Economics, Elsevier, vol. 203(C).
    14. Bronnmann, Julia & Asche, Frank & Pettersen, Ingrid Kristine & Sogn-Grundvåg, Geir, 2023. "Certify or not? The effect of the MSC certification on the ex-vessel prices for Atlantic cod in Norway," Ecological Economics, Elsevier, vol. 212(C).
    15. Vilma Xhakollari & Sina Ahmadi Kaliji & Marija Cerjak & Damir Kovačić & Luca Mulazzani & Luca Camanzi, 2023. "Consumer Preferences and Willingness to Pay for Clams with Sustainability Certification in Mediterranean Countries," Sustainability, MDPI, vol. 15(15), pages 1-18, August.
    16. Sogn-Grundvåg, Geir & Bronnmann, Julia & Pettersen, Ingrid Kristine & Asche, Frank & Johansen, Ove, 2025. "Can eco-labels tune a supply chain? The case of MSC-certified haddock from Norway," Ecological Economics, Elsevier, vol. 236(C).

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