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Effects coding in discrete choice experiments

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  • Mickael Bech
  • Dorte Gyrd‐Hansen

Abstract

This paper discusses the inherent problems associated with applying dummy coding when including a fixed comparator in a discrete choice experiment, and seeks to illustrate the misinterpretations that may arise if the analyst is not aware of the problem. This note provides two examples of possible misinterpretations with dummy coding and how it is solved with the use of effects coding. Copyright © 2005 John Wiley & Sons, Ltd.

Suggested Citation

  • Mickael Bech & Dorte Gyrd‐Hansen, 2005. "Effects coding in discrete choice experiments," Health Economics, John Wiley & Sons, Ltd., vol. 14(10), pages 1079-1083, October.
    • Handle: RePEc:wly:hlthec:v:14:y:2005:i:10:p:1079-1083
    DOI: 10.1002/hec.984
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    References listed on IDEAS

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