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A Battle of Taste and Environmental Convictions for Ecolabeled Seafood: A Contingent Ranking Experiment

Author

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  • Johnston, Robert J.
  • Roheim, Cathy A.

Abstract

Consumers face pressure from environmental groups to modify their seafood purchase decisions based on concerns about fisheries' production practices. Existing research provides little information indicating whether seafood consumers are willing to change purchasing behavior based on a product's environmental attributes, to the exclusion of other attributes. We describe a contingent ranking experiment addressing preferences for fresh seafood, allowing for choices among different species, some displaying an ecolabel. Results suggest consumers consider overfishing sufficiently important to contemplate changing the species of fish they buy; however, they are unwilling to choose a less-favored species based solely on the presence of an ecolabel.

Suggested Citation

  • Johnston, Robert J. & Roheim, Cathy A., 2006. "A Battle of Taste and Environmental Convictions for Ecolabeled Seafood: A Contingent Ranking Experiment," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 31(02), August.
  • Handle: RePEc:ags:jlaare:8617
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    File URL: http://purl.umn.edu/8617
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    References listed on IDEAS

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    1. Holland, Daniel & Wessells, Cathy R., 1998. "Predicting Consumer Preferences for Fresh Salmon: The Influence of Safety Inspection and Production Method Attributes," Agricultural and Resource Economics Review, Cambridge University Press, vol. 27(01), pages 1-14, April.
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    Cited by:

    1. Feicht, Robert & Grimm, Veronika & Seebauer, Michael, 2016. "An experimental study of corporate social responsibility through charitable giving in Bertrand markets," Journal of Economic Behavior & Organization, Elsevier, vol. 124(C), pages 88-101.
    2. repec:eee:jfpoli:v:76:y:2018:i:c:p:44-55 is not listed on IDEAS
    3. Krishna Paudel & Mahesh Pandit & Michael Dunn, 2013. "Using spectral analysis and multinomial logit regression to explain households’ choice patterns," Empirical Economics, Springer, vol. 44(2), pages 739-760, April.
    4. Malin Jonell & Beatrice Crona & Kelsey Brown & Patrik Rönnbäck & Max Troell, 2016. "Eco-Labeled Seafood: Determinants for (Blue) Green Consumption," Sustainability, MDPI, Open Access Journal, vol. 8(9), pages 1-19, September.
    5. Meas, Thong & Hu, Wuyang, 2014. "Consumers’ Willingness to Pay for Seafood Attributes: A Multi-species and Multi-state Comparison," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162505, Southern Agricultural Economics Association.
    6. Uchida, Hirotsugu & Onozaka, Yuko & Morita, Tamaki & Managi, Shunsuke, 2014. "Demand for ecolabeled seafood in the Japanese market: A conjoint analysis of the impact of information and interaction with other labels," Food Policy, Elsevier, vol. 44(C), pages 68-76.
    7. Villas-Boas, Sofia B & Taylor, Rebecca & Krovetz, Hannah, 2016. "Willingness to Pay for Low Water Footprint Food Choices During Drought," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series qt9vh3x180, Department of Agricultural & Resource Economics, UC Berkeley.
    8. Villas-Boas, Sofia B & Hallstein, Eric, 2013. "Are Consumers Color Blind? An Empirical Investigation of a Traffic Light Advisory for Sustainable Seafood," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series qt4gw7w7cf, Department of Agricultural & Resource Economics, UC Berkeley.
    9. Robert Fonner, 2015. "Willingness to Pay for Multiple Seafood Labels in a Niche Market," Marine Resource Economics, University of Chicago Press, vol. 30(1), pages 51-70.
    10. Brécard Dorothée & Lucas Sterenn & Pichot Nathalie & Salladarré Frédéric, 2012. "Consumer Preferences for Eco, Health and Fair Trade Labels. An Application to Seafood Product in France," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 10(1), pages 1-32, April.
    11. repec:ebl:ecbull:eb-16-00642 is not listed on IDEAS
    12. Villas-Boas, Sofia B & Hilger, James & Stevens, Andrew & Hallstein, Eric, 2016. "Measuring Willingness to Pay for Environmental Attributes in Seafood," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series qt6nh0g7fg, Department of Agricultural & Resource Economics, UC Berkeley.
    13. David L. Ortega & H. Holly Wang & Nicole J. Olynk Widmar, 2014. "Aquaculture imports from Asia: an analysis of U.S. consumer demand for select food quality attributes," Agricultural Economics, International Association of Agricultural Economists, vol. 45(5), pages 625-634, September.
    14. Alexis Gutierrez & Thomas F. Thornton, 2014. "Can Consumers Understand Sustainability through Seafood Eco-Labels? A U.S. and UK Case Study," Sustainability, MDPI, Open Access Journal, vol. 6(11), pages 1-23, November.
    15. Dana Miller & Stefano Mariani, 2013. "Irish fish, Irish people: roles and responsibilities for an emptying ocean," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 15(2), pages 529-546, April.
    16. Wakamatsu, Hiroki & Miyata, Tsutom & Kamiyama, Ryutaro, 2016. "An Analysis of Introducing Unspawned Oysters in Japan Using a Contingent Valuation Method and Analytic Hierarchy Process," MPRA Paper 69680, University Library of Munich, Germany.
    17. Brett, Daniel F. & Melo, Oscar, 2010. "The Impact Of Health, Environmental And Social Attributes Of Salmon Choice In The United States," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116398, European Association of Agricultural Economists;Agricultural and Applied Economics Association.
    18. Durham Catherine A. & Roheim Cathy A. & Pardoe Iain, 2012. "Picking Apples: Can Multi-Attribute Ecolabels Compete?," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 10(1), pages 1-28, October.
    19. John C. Whitehead & O. Ashton Morgan & William L. Huth, 2018. "Convergent validity of stated preference methods to estimate willingness-to-pay for seafood traceability: The case of Gulf of Mexico oysters," Economics Bulletin, AccessEcon, vol. 38(1), pages 326-335.
    20. Frédéric Salladarré & Dorothée Brécard & Sterenn Lucas & Pierrick Ollivier, 2016. "Are French consumers ready to pay a premium for eco-labeled seafood products? A contingent valuation estimation with heterogeneous anchoring," Agricultural Economics, International Association of Agricultural Economists, vol. 47(2), pages 247-258, March.
    21. repec:oup:ajagec:v:99:y:2017:i:4:p:1056-1077. is not listed on IDEAS
    22. Markus Kitzmueller & Jay Shimshack, 2012. "Economic Perspectives on Corporate Social Responsibility," Journal of Economic Literature, American Economic Association, vol. 50(1), pages 51-84, March.
    23. repec:eee:ecolec:v:142:y:2017:i:c:p:113-119 is not listed on IDEAS
    24. Yao, Richard T. & Scarpa, Riccardo & Turner, James A. & Barnard, Tim D. & Rose, John M. & Palma, João H.N. & Harrison, Duncan R., 2014. "Valuing biodiversity enhancement in New Zealand's planted forests: Socioeconomic and spatial determinants of willingness-to-pay," Ecological Economics, Elsevier, vol. 98(C), pages 90-101.

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