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Analysis of Consumer Preferences for Biotech Labeling Formats

Author

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  • Harrison, R. Wes
  • Mclennon, Everald

Abstract

Conjoint analysis is used to measure the preferences of United States consumers for labeling of biotech foods. The study found that consumers in the sample support mandatory labeling of biotech foods. This suggests that U.S. consumers would support revisions to the present voluntary labeling policy of the U.S. Food and Drug Administration and the U.S. Department of Agriculture. Results also showed that the preferred labeling format is a text disclosure that describes the benefits of biotechnology in combination with a biotech logo.

Suggested Citation

  • Harrison, R. Wes & Mclennon, Everald, 2004. "Analysis of Consumer Preferences for Biotech Labeling Formats," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 36(1), pages 159-171, April.
    • Handle: RePEc:cup:jagaec:v:36:y:2004:i:01:p:159-171_02
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    Cited by:

    1. Aguilar, Francisco X., 2009. "Investment preferences for wood-based energy initiatives in the US," Energy Policy, Elsevier, vol. 37(6), pages 2292-2299, June.
    2. Aguilar, Francisco X. & Vlosky, Richard P., 2007. "Consumer willingness to pay price premiums for environmentally certified wood products in the U.S," Forest Policy and Economics, Elsevier, vol. 9(8), pages 1100-1112, May.
    3. Emmanuel Olateju Oyatoye & Sulaimon Olanrewaju Adebiyi & Bilqis Bolanle Amole, 2013. "An Application of Conjoint Analysis to Consumer Preference for Beverage Products in Nigeria," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 9(6), pages 43-56, December.
    4. Pesek, John D., Jr. & Bernard, John C. & Gupta, Meeta, 2011. "Consumer Interest in Environmentally Beneficial Chicken Feeds: Comparing High Available Phosphorus Corn and Other Varieties," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 43(4), pages 1-15, August.
    5. Harrison, R. Wes & Han, Jae-Hwan, 2005. "The Effects of Urban Consumer Perceptions on Attitudes for Labeling of Genetically Modified Foods," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(2), pages 1-10, July.
    6. Katarzyna Zagórska & Mikołaj Czajkowski & Nick Hanley, 2022. "“GMO – Doesn’t Have To Go!” – Consumers’ Preferences Towards Genetically Modified Products Labelling and Sale," Working Papers 2022-07, Faculty of Economic Sciences, University of Warsaw.

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