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Predicting Consumer Preferences For Fresh Salmon: The Influence Of Safety Inspection And Production Method Attributes

  • Holland, Daniel S.
  • Roheim, Cathy A.

A rank-ordered logit model is estimated using data collected by a mail survey of consumers in the northeastern and mid-Atlantic United States. The methodology, based on conjoint analysis, determines the average relative importance and value of three product attributes for fresh salmon (seafood inspection, production method, and price), and estimates the relative attractiveness of particular products to consumers. When used in combination with demographic data and responses to questions on perceptions, the analysis suggests market segmentations and potential marketing strategies based on the heterogeneity in preferences among consumers.

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File URL: http://purl.umn.edu/31513
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Article provided by Northeastern Agricultural and Resource Economics Association in its journal Agricultural and Resource Economics Review.

Volume (Year): 27 (1998)
Issue (Month): 1 (April)
Pages:

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Handle: RePEc:ags:arerjl:31513
Contact details of provider: Web page: http://www.narea.org/

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  1. MacKenzie, John, 1990. "Conjoint Analysis Of Deer Hunting," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 19(2), October.
  2. Beggs, S. & Cardell, S. & Hausman, J., 1981. "Assessing the potential demand for electric cars," Journal of Econometrics, Elsevier, vol. 17(1), pages 1-19, September.
  3. Green, Paul E & Srinivasan, V, 1978. " Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, University of Chicago Press, vol. 5(2), pages 103-23, Se.
  4. Vatn Arild & Bromley Daniel W., 1994. "Choices without Prices without Apologies," Journal of Environmental Economics and Management, Elsevier, vol. 26(2), pages 129-148, March.
  5. Stoker, Thomas M, 1993. "Empirical Approaches to the Problem of Aggregation Over Individuals," Journal of Economic Literature, American Economic Association, vol. 31(4), pages 1827-74, December.
  6. Manalo, Alberto B., 1990. "Assessing The Importance Of Apple Attributes: An Agricultural Application Of Conjoint Analysis," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 19(2), October.
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