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Assessing The Importance Of Apple Attributes: An Agricultural Application Of Conjoint Analysis

Author

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  • Manalo, Alberto B.

Abstract

The use of conjoint analysis in assessing consumers' preferences for attributes is demonstrated with the apple as an example. Conjoint analysis may be used to estimate the importance of attributes and attribute levels through decomposition of consumers' ranking of alternative attribute combinations. It is shown that conjoint analysis provides results that may not be obtained from a survey where respondents are asked to directly state their assessment of the importance of attributes.

Suggested Citation

  • Manalo, Alberto B., 1990. "Assessing The Importance Of Apple Attributes: An Agricultural Application Of Conjoint Analysis," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 19(2), October.
  • Handle: RePEc:ags:nejare:29032
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    File URL: http://purl.umn.edu/29032
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    References listed on IDEAS

    as
    1. Ratchford, Brian T, 1975. " The New Economic Theory of Consumer Behavior: An Interpretive Essay," Journal of Consumer Research, Oxford University Press, vol. 2(2), pages 65-75, Se.
    2. Currim, Imran S & Weinberg, Charles B & Wittink, Dick R, 1981. " Design of Subscription Programs for a Performing Arts Series," Journal of Consumer Research, Oxford University Press, vol. 8(1), pages 67-75, June.
    3. Green, Paul E & Srinivasan, V, 1978. " Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Oxford University Press, vol. 5(2), pages 103-123, Se.
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    Cited by:

    1. Wirth, Ferdinand F. & Stanton, John L. & Wiley, James B., 2011. "The Relative Importance of Search versus Credence Product Attributes: Organic and Locally Grown," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(1), April.
    2. Holland, Daniel & Wessells, Cathy R., 1998. "Predicting Consumer Preferences for Fresh Salmon: The Influence of Safety Inspection and Production Method Attributes," Agricultural and Resource Economics Review, Cambridge University Press, vol. 27(01), pages 1-14, April.
    3. Markovina, Jerko & Kovacic, Damir, 2008. "The Importance of Apple attributes: A Comparison of Self-explicated and Conjoint Analysis Results," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44401, European Association of Agricultural Economists.
    4. Ismail Tamer Toklu, 2017. "Consumer Preferences for the Attributes of Sunflower Oil: An Exploratory Study with Conjoint Analysis," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(1), pages 39-60, January.
    5. Skreli, Engjell & Imami, Drini, 2012. "Analyzing Consumers’ Preferences for Apple Attributes in Tirana, Albania," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 15(4).
    6. Valeeva, Natasha I. & Meuwissen, Miranda P.M. & Oude Lansink, Alfons G.J.M. & Bergevoet, Ron H.M. & Huirne, Ruud B.M., 2004. "Assessing Food Safety Concepts on the Dairy Farm: The Case of Chemical Hazards," 84th Seminar, February 8-11, 2004, Zeist, The Netherlands 24979, European Association of Agricultural Economists.

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