Benefits Sought by Apple Consumers
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|Date of creation:||Nov 1989|
|Contact details of provider:|| Postal: Draper Hall, College of Food and Natural Resources, Amherst, MA 01003|
Web page: http://www.umass.edu/ne165/
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- Currim, Imran S & Weinberg, Charles B & Wittink, Dick R, 1981. " Design of Subscription Programs for a Performing Arts Series," Journal of Consumer Research, Oxford University Press, vol. 8(1), pages 67-75, June.
- Green, Paul E & DeSarbo, Wayne S, 1978. " Additive Decomposition of Perceptions Data Via Conjoint Analysis," Journal of Consumer Research, Oxford University Press, vol. 5(1), pages 58-65, June.
- Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132-132.
- Green, Paul E & Srinivasan, V, 1978. " Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Oxford University Press, vol. 5(2), pages 103-123, Se.
- Green, Paul E, 1974. " On the Design of Choice Experiments Involving Multifactor Alternatives," Journal of Consumer Research, Oxford University Press, vol. 1(2), pages 61-68, Se.
- Ratchford, Brian T, 1975. " The New Economic Theory of Consumer Behavior: An Interpretive Essay," Journal of Consumer Research, Oxford University Press, vol. 2(2), pages 65-75, Se.
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