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A Conjoint/Logit Analysis Of Nursery Stock Purchases

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  • Gineo, Wayne M.

Abstract

Product attributes that determine nursery-stock sales from wholesalers to retail garden centers and landscapers were studied. Conjoint analysis was used to obtain data on buyer preferences. The data were analyzed using ordinary least squares and logit procedures to determine the attributes that are preferred by buyers. It was determined that good- to excellent-quality stock, offerings with a full line of additional plants, taller plants, and cash discounts are desirable attributes. Quality is the dominant attribute affecting preferences. Packaging the preferred attributes together significantly increases the probability of a plant being purchased by buyers.

Suggested Citation

  • Gineo, Wayne M., 1990. "A Conjoint/Logit Analysis Of Nursery Stock Purchases," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 19(01), pages 1-10, April.
    • Handle: RePEc:ags:nejare:28968
    DOI: 10.22004/ag.econ.28968
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    File URL: https://ageconsearch.umn.edu/record/28968/files/19010049.pdf
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    References listed on IDEAS

    as
    1. Green, Paul E & Helsen, Kristiaan & Shandler, Bruce, 1988. "Conjoint Internal Validity under Alternative Profile Presentations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(3), pages 392-397, December.
    2. Green, Paul E & Srinivasan, V, 1978. "Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 103-123, Se.
    3. Green, Paul E, 1974. "On the Design of Choice Experiments Involving Multifactor Alternatives," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(2), pages 61-68, Se.
    4. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74(2), pages 132-132.
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    Cited by:

    1. Harrison, R. Wes & Gillespie, Jeffrey & Fields, Deacue, 2005. "Analysis of Cardinal and Ordinal Assumptions in Conjoint Analysis," Agricultural and Resource Economics Review, Cambridge University Press, vol. 34(2), pages 238-252, October.

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