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Estimating Brand Level Demand Elasticities and Measuring Market Power for Regular Carbonated Soft Drinks

Author

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  • Langan, Glenn E.
  • Cotterill, Ronald W.

Abstract

This paper reports econometric estimation of brand level demand (AIDS) elasticities for regular carbonated soft drinks using Information Resources, Inc. panel data. Own and cross price elasticities are used to measure actual and hypothetical market power that would arise from potential mergers or collusive pricing arrangements.

Suggested Citation

  • Langan, Glenn E. & Cotterill, Ronald W., 1994. "Estimating Brand Level Demand Elasticities and Measuring Market Power for Regular Carbonated Soft Drinks," Working Papers 116168, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
  • Handle: RePEc:ags:rpspwp:116168
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    File URL: http://purl.umn.edu/116168
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    References listed on IDEAS

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    1. Johnson, D. Gale & Connor, John M. & Josling, Timothy E. & Schmitz, Andrew & Schuh, G. Edward, 1989. "Concentration Issues In The U.S. Beef Subsector," Working Papers 115907, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    2. Connor, John M & Peterson, Everett B, 1992. "Market-Structure Determinants of National Brand-Private Label Price Differences of Manufactured Food Products," Journal of Industrial Economics, Wiley Blackwell, vol. 40(2), pages 157-171, June.
    3. McLaughlin, Edward W., 1991. "NE-165 Case Study: The Fresh Company," Working Papers 116098, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    4. Steahr, Thomas E. & Roberts, Tanya, 1993. "Microbial Foodborne Disease: Hospitalizations, Medical Costs and Potential Demand for Safer Food," Working Papers 116110, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    5. Rogers, Richard T. & Tokle, Robert J., 1993. "Advertising Expenditures in U.S. Manufacturing Industries, 1967 and 1982," Working Papers 116112, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    6. McLaughlin, Edward W. & Rao, Vithala R., 1988. "The Strategic Role of Supermarket Buyer Intermediaries in New Product Selection: Implications for Systemwide Efficiency," Working Papers 115905, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    7. Williams, Richard A. & Brown, Robert N., 1991. "Health And Safety Regulation Of Small, High-Risk Subpopulations," Working Papers 115914, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    8. Lopez, Rigoberto A. & Dorsainvil, Daniel, 1988. "The Degree and Sources of Oligopsony Power: An Application to the Haitian Coffee Market," Working Papers 115901, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    9. Smith, Mark E. & van Ravenswaay, Eileen O. & Thompson, Stanley R., 1987. "Sales Loss Determination in Food Contamination Incidents: An Application to Milk Bans in Hawaii," Working Papers 115803, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    10. Cotterill, Ronald W. & Pinkerton, Don C., 1993. "Motives for Mergers in Food Manufacturing," Working Papers 116111, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    11. Caswell, Julie A., 1988. "An Alternative Measure Of Aggregate Concentration With An Application To The Agribusiness Sector," Working Papers 115904, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    12. Lopez, Rigoberto A., 1988. "Political Economy of the United States Sugar Policies," Working Papers 115808, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    13. Caswell, Julie A. & Kleinschmit, Jaana K., 1993. "Economic Criteria for Settling Federalism Disputes with an Application to Food Safety Regulation," Working Papers 116114, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    14. Eom, Young Sook, 1993. "Pesticide Residue Risks, Produce Choice, and Valuation of Food Safety: A Random Utility Approach," Working Papers 116113, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    15. Steahr, Thomas E. & McMullin, Pamela, 1991. "An Interdisciplinary Framework For The Analysis Of Foodborne Disease," Working Papers 116100, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    16. Julie A. Caswell & Ronald W. Cotterill, 1988. "Two new theoretical approaches to measuring industry and firm performance," Agribusiness, John Wiley & Sons, Ltd., vol. 4(6), pages 511-520.
    17. Everett B. Peterson & Paul V. Preckel & Thomas W. Hertel & Anya M. McGuirk, 1992. "Impacts of growth stimulants in the domestic livestock sector," Agribusiness, John Wiley & Sons, Ltd., vol. 8(4), pages 287-307.
    18. Lee, David R., 1987. "Labor Market Dynamics in the U.S. Food Sector," Working Papers 115799, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    19. Azzam, Azzeddine M. & Pagoulatos, Emilio, 1989. "Testing for Oligopoly and Oligopsony Power," Working Papers 115906, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    20. Caswell, Julie A. & Cotterill, Ronald W., 1988. "New Theoretical Approaches To Measuring Industry Performance," Working Papers 115806, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    21. Cotterill, Ronald W. & Haller, Lawrence E., 1988. "Entry Barriers, The Queue Of Potential Entrants, And Entry Into Food Retailing Markets," Working Papers 115903, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    22. Hopkins, Yvette S. & Connor, John M., 1992. "A Re-Examination Of Event Studies Applied To Challenged Horizontal Mergers," Working Papers 116105, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    23. Connor, John M. & Peterson, Everett B., 1994. "New Estimates Of Welfare And Consumer Losses In U.S. Food Manufacturing," Working Papers 116120, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    24. Loehman, Edna T., 1991. "Alternative Measures of Benefit for Nonmarket Goods Which are Substitutes or Complements for Market Goods," Working Papers 115913, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    25. Caswell, Julie A., 1988. "A Model of the Intra/Interstate Impacts of State Product Regulation," Working Papers 115902, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    26. Zellner, James A., 1987. "Some Causes And Consequences Of Food Industry Conduct: A Simultaneous Analysis," Working Papers 115805, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    27. Cotterill, Ronald W. & Salih, Hachim M., 1992. "Testing For Risk Premiums In The Wheat-Flour Subsector," Working Papers 116109, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    28. Azzam, Azzeddine M. & Pagoulatos, Emilio & Schroeter, John R., 1988. "Agricultural Price Spreads And Market Performance," Working Papers 115900, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
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    Citations

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    Cited by:

    1. Cotterill, Ronald W., 2000. "Dynamic Explanations of Industry Structure and Performance," Research Reports 25224, University of Connecticut, Food Marketing Policy Center.
    2. Francesco Torrisi & Gianluca Stefani & Chiara Seghieri, 2006. "Use of scanner data to analyze the table wine demand in the Italian major retailing trade," Agribusiness, John Wiley & Sons, Ltd., vol. 22(3), pages 391-403.
    3. Cotterill, Ronald W., 1999. "Continuing Concentration in the U.S.: Strategic Challenges to an Unstable Status Quo," Research Reports 25165, University of Connecticut, Food Marketing Policy Center.
    4. Ronald W. Cotterill, 1999. "High cereal prices and the prospects for relief by expansion of private label and antitrust enforcement," Agribusiness, John Wiley & Sons, Ltd., vol. 15(2), pages 229-245.
    5. Ronald W. Cotterill, 1999. "Continuing Concentration in Food Industries Globally: Strategic Challenges to an Unstable Status Quo," Food Marketing Policy Center Research Reports 049, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
    6. Xiao, Wei, 2008. "The Competitive and Welfare Effects of New Product Introduction: The Case of Crystal Pepsi," Research Reports 149938, University of Connecticut, Food Marketing Policy Center.
    7. Junko Kinoshita & Nobuhiro Suzuki & Tamotsu Kawamura & Yasuhito Watanabe & Harry M. Kaiser, 2001. "Estimating own and cross brand price elasticities, and price-cost margin ratios using store-level daily scanner data," Agribusiness, John Wiley & Sons, Ltd., vol. 17(4), pages 515-525.

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    Keywords

    Demand and Price Analysis; Marketing;

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