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Sales Loss Determination in Food Contamination Incidents: An Application to Milk Bans in Hawaii

Author

Listed:
  • Smith, Mark E.
  • van Ravenswaay, Eileen O.
  • Thompson, Stanley R.

Abstract

This article presents a procedure for estimating sales loss following a food contamination incident with application to the case of heptachlor contamination of fresh fluid milk in Oahu, Hawaii in 1982. A major finding is that media coverage following the incident had a significant impact on milk purchases and that negative coverage had a larger effect than positive coverage. This conclusion implies that public statements by producers or government to assure the public of safe food supplies may be ineffective in restoring consumer confidence following the discovery of a food safety problem. American Journal of Agricultural Economics, August, 1988.

Suggested Citation

  • Smith, Mark E. & van Ravenswaay, Eileen O. & Thompson, Stanley R., 1987. "Sales Loss Determination in Food Contamination Incidents: An Application to Milk Bans in Hawaii," Working Papers 115803, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
  • Handle: RePEc:ags:rpspwp:115803
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    File URL: http://purl.umn.edu/115803
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    References listed on IDEAS

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    1. David G. Swartz & Ivar E. Strand, Jr., 1981. "Avoidance Costs Associated with Imperfect Information: The Case of Kepone," Land Economics, University of Wisconsin Press, vol. 57(2), pages 139-150.
    2. Hamilton, James L, 1972. "The Demand for Cigarettes: Advertising, the Health Scare, and the Cigarette Advertising Ban," The Review of Economics and Statistics, MIT Press, vol. 54(4), pages 401-411, November.
    3. Joseph D. Brown, 1969. "Effect of a Health Hazard "Scare" on Consumer Demand," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 51(3), pages 676-678.
    4. James G. MacKinnon, 1983. "Model Specification Tests Against Non-Nested Alternatives," Working Papers 573, Queen's University, Department of Economics.
    5. Robert N. Shulstad & Herbert H. Stoevener, 1978. "The Effects of Mercury Contamination in Pheasants on the Value of Pheasant Hunting in Oregon," Land Economics, University of Wisconsin Press, vol. 54(1), pages 39-49.
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    Citations

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    Cited by:

    1. Steahr, Thomas E. & Roberts, Tanya, 1993. "Microbial Foodborne Disease: Hospitalizations, Medical Costs and Potential Demand for Safer Food," Working Papers 116110, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    2. Lobb, Alexandra E., 2004. "A Methodological Review of the Impacts of Risk and Trust on Consumer Behaviour Towards Food Safety," 84th Seminar, February 8-11, 2004, Zeist, The Netherlands 24994, European Association of Agricultural Economists.
    3. Smed, Sinne & Jensen, Jorgen Dejgaard, 2002. "Food Safety Information and Food Demand Effects of Temporary and Permanent News," 2002 International Congress, August 28-31, 2002, Zaragoza, Spain 24811, European Association of Agricultural Economists.
    4. Vickner, Steven S. & Marks, Leonie A. & Kalaitzandonakes, Nicholas G., 2003. "Food Product Recalls, Agbiotech And Consumer Response: The Case Of Starlink," 2003 Annual meeting, July 27-30, Montreal, Canada 22050, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    5. Ding, John Y. & Caswell, Julie A. & Zhou, Furen, 1997. "Relatedness And Performance: A Reexamination Of The Diversification-Performance Link," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(1), February.
    6. Dierks, Leef H., 2004. "Effects of Media Coverage on Demand," 84th Seminar, February 8-11, 2004, Zeist, The Netherlands 24992, European Association of Agricultural Economists.
    7. Tenwalde, Tracy & Jones, Eugene & Hitzhusen, Frederick J., 2005. "An Economic Analysis of Consumer Expenditures for Safe Drinking Water: Addressing Nitrogen Risk with an Averting Cost Approach," 2005 Annual meeting, July 24-27, Providence, RI 19431, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    8. Mazzocchi, Mario, 2004. "Modeling the Impact of Food Safety Information with No Information," 2004 Annual meeting, August 1-4, Denver, CO 20252, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    9. Beach, Robert H. & Zhen, Chen, 2008. "Consumer Purchasing Behavior in Response to Media Coverage of Avian Influenza," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6750, Southern Agricultural Economics Association.
    10. Langan, Glenn E. & Cotterill, Ronald W., 1994. "Estimating Brand Level Demand Elasticities and Measuring Market Power for Regular Carbonated Soft Drinks," Working Papers 116168, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    11. Caswell, Julie A. & Kleinschmit, Jaana K., 1993. "Economic Criteria for Settling Federalism Disputes with an Application to Food Safety Regulation," Working Papers 116114, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    12. Morten Mørkbak & Jonas Nordström, 2009. "The Impact of Information on Consumer Preferences for Different Animal Food Production Methods," Journal of Consumer Policy, Springer, vol. 32(4), pages 313-331, December.
    13. Wen, Hong & Haller, Lawrence E., 1994. "Price Determination in the Bottled Water Industry: A Case Study of Poland Spring," Working Papers 116165, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    14. Bhuyan, Sanjib & Cotterill, Ronald W., 1994. "Countervailing Power and Seller Performance in U.S. Food and Tobacco Manufacturing Industries," Working Papers 116163, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    15. Radwan, Amr & Gil, Jose Maria & Ben Kaabia, Monia & Serra, Teresa, 2008. "Modeling The Impact Of Food Safety Information On Meat Demand In Spain," 107th Seminar, January 30-February 1, 2008, Sevilla, Spain 6672, European Association of Agricultural Economists.
    16. Cotterill, Ronald W. & Pinkerton, Don C., 1993. "Motives for Mergers in Food Manufacturing," Working Papers 116111, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    17. Ding, John Y. & Caswell, Julie A. & Rogers, Richard T., 1993. "Restructuring's Effect on Related and Unrelated Diversification Among Top Food Manufacturing Firms in the 1980s," Working Papers 116118, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    18. Huang, Ju-Chin & Haab, Timothy C. & Whitehead, John C., 2001. "Absolute Versus Relative Risk Perceptions: An Application To Economic Values Of Seafood Safety," 2001 Annual meeting, August 5-8, Chicago, IL 20731, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    19. Vickner, Steven S., 2005. "Estimating the Impact of Voluntary Labeling of Trans Fats on the Market Demand for Processed Foods: A Nested PIGLOG Model Approach," 2005 Annual meeting, July 24-27, Providence, RI 19342, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    20. Connor, John M. & Peterson, Everett B., 1994. "New Estimates Of Welfare And Consumer Losses In U.S. Food Manufacturing," Working Papers 116120, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    21. Gray, Richard S. & Sumner, Daniel A. & Alston, Julian M. & Brunke, Henrich, 2004. "Economic Impacts Of Mandated Grading And Testing To Avoid A Negative Food Safety Event: Ex Ante Analysis Of The Federal Marketing Order For Pistachios," 2004 Annual meeting, August 1-4, Denver, CO 20031, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    22. Cotterill, Ronald W. & Salih, Hachim M., 1992. "Testing For Risk Premiums In The Wheat-Flour Subsector," Working Papers 116109, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.

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