Sales Responses To Recalls For Listeria Monocytogenes: Evidence From Branded Ready-To-Eat Meats
Empirical models are used to measure sales losses experienced by frankfurter brands following a recall for a foodborne pathogen. Recalled brands experience a 22 to 27 percent sales decline after a recall. Brand recovery occurs within 4 to 5 months after a recall. Non-recalled brands do not experience sales losses.
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- Verbeke, Wim & Ward, Ronald W., 2001.
"A fresh meat almost ideal demand system incorporating negative TV press and advertising impact,"
Agricultural Economics of Agricultural Economists,
International Association of Agricultural Economists, vol. 25(2-3), September.
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