Sales Responses To Recalls For Listeria Monocytogenes: Evidence From Branded Ready-To-Eat Meats
Empirical models are used to measure sales losses experienced by frankfurter brands following a recall for a foodborne pathogen. Recalled brands experience a 22 to 27 percent sales decline after a recall. Brand recovery occurs within 4 to 5 months after a recall. Non-recalled brands do not experience sales losses.
|Date of creation:||2004|
|Date of revision:|
|Contact details of provider:|| Web page: http://www.saea.org/|
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Verbeke, Wim & Ward, Ronald W., 2001. "A fresh meat almost ideal demand system incorporating negative TV press and advertising impact," Agricultural Economics, Blackwell, vol. 25(2-3), pages 359-374, September.
- Richards, Timothy J. & Patterson, Paul M., 1999. "The Economic Value Of Public Relations Expenditures: Food Safety And The Strawberry Case," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 24(02), December.
- Kihlstrom, Richard E & Riordan, Michael H, 1984. "Advertising as a Signal," Journal of Political Economy, University of Chicago Press, vol. 92(3), pages 427-50, June.
When requesting a correction, please mention this item's handle: RePEc:ags:saeaft:34602. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If references are entirely missing, you can add them using this form.