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Use of scanner data to analyze the table wine demand in the Italian major retailing trade

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  • Francesco Torrisi

    (Department of Agricultural Economics and Land Resources, University of Florence)

  • Gianluca Stefani

    (Department of Agricultural Economics and Land Resources, University of Florence)

  • Chiara Seghieri

    (Department of Agricultural Economics and Land Resources, University of Florence)

Abstract

While the utilization of scanner data for food demand analyses has become increasingly popular in the United States, few food demand studies, and in particular none on table wine, have been conducted using scanner data in Italy. This paper presents a first attempt to estimate a demand system for selected brands of red tetra-packaged, plastic packaged, and bag-in-box table wine using scanner data providing new and useful insights into the marketing of Italian wine. Price and expenditure elasticities of Italian red table wine demand drawn from a linear almost ideal demand system are provided. Results suggest a partially loyal market of table wine, showing a tendency to substitution across brands and a degree of competition among the leading brands. [EconLit citations: Q110, Q130]. © 2006 Wiley Periodicals, Inc. Agribusiness 22: 391-403, 2006.

Suggested Citation

  • Francesco Torrisi & Gianluca Stefani & Chiara Seghieri, 2006. "Use of scanner data to analyze the table wine demand in the Italian major retailing trade," Agribusiness, John Wiley & Sons, Ltd., vol. 22(3), pages 391-403.
    • Handle: RePEc:wly:agribz:v:22:y:2006:i:3:p:391-403
    DOI: 10.1002/agr.20093
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    References listed on IDEAS

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    Cited by:

    1. Caracciolo, Francesco & D’Amico, Mario & Di Vita, Giuseppe & Pomarici, Eugenio & Dal Bianco, Andrea & Cembalo, Luigi, 2016. "Private vs. Collective Wine Reputation," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(3), pages 1-20, August.
    2. Costanigro, Marco & Scozzafava, Gabriele & Casini, Leonardo, 2019. "Vertical differentiation via multi-tier geographical indications and the consumer perception of quality: The case of Chianti wines," Food Policy, Elsevier, vol. 83(C), pages 246-259.
    3. Fioriti, Linda & Diotallevi, Francesco & Marchini, Andrea & Pampanini, Rossella, 2012. "Le problematiche socio-economiche dell'obesità nel sistema agroalimentare: il ruolo della GDO nelle scelte di acquisto e di consumo di frutta e verdura [Socio-economic problems of obesity in the ag," MPRA Paper 40479, University Library of Munich, Germany.
    4. Francesca Bassi & Fulvia Pennoni & Luca Rossetto, 2020. "The Italian market of sparkling wines: Latent variable models for brand positioning, customer loyalty, and transitions across brands' preferences," Agribusiness, John Wiley & Sons, Ltd., vol. 36(4), pages 542-567, October.
    5. Luigi Cembalo & Francesco Caracciolo & Eugenio Pomarici, 2014. "Drinking cheaply: the demand for basic wine in Italy," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 58(3), pages 374-391, July.
    6. Fioriti, Linda & Marchini, Andrea & Diotallevi, Francesco & Pampanini, Rossella, 2012. "Obesity epidemic: the role of retailing sector in promoting fruit and vegetable consumption," MPRA Paper 43279, University Library of Munich, Germany.
    7. Kehar Singh & Madan M. Dey & Prasanna Surathkal, 2014. "Seasonal and Spatial Variations in Demand for and Elasticities of Fish Products in the United States: An Analysis Based on Market-Level Scanner Data," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 62(3), pages 343-363, September.
    8. Fioriti, Linda & Marchini, Andrea & Diotallevi, Francesco & Pampanini, Rossella, 2012. "Obesity Epidemics: The Potential Role of Retailing Sector in Promoting Fruit and Vegetable Consumption," 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 144964, International European Forum on System Dynamics and Innovation in Food Networks.
    9. Vitor Joao Pereira Domingues Martinho, 2012. "Consumers behavior of Portuguese wine," Papers 1301.2169, arXiv.org.

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