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An Empirical Assessment of Consumers’ Preferences for Coffee

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  • Jones, Eugene

Abstract

This study examines the purchasing behavior of inner-city and suburban shoppers for more than 265 brands and varieties of coffee. Weekly data for the 2011 calendar year are used for this study and these data represent purchases of shoppers in four stores in Columbus, Ohio. A national supermarket chain provided the data from a common price zone, meaning identical prices across all stores. The major premise of the research is that inner-city shoppers will show greater price-sensitivity toward the purchase of all brands of coffee.

Suggested Citation

  • Jones, Eugene, 2014. "An Empirical Assessment of Consumers’ Preferences for Coffee," Journal of Food Distribution Research, Food Distribution Research Society, vol. 45(2), pages 1-26, July.
    • Handle: RePEc:ags:jlofdr:186929
    DOI: 10.22004/ag.econ.186929
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    References listed on IDEAS

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