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Uncover Drivers Influencing Consumers' WTP Using Machine Learning: Case of Organic Coffee in Taiwan

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  • Man-, ZuyiKeunZuyi Wang
  • Takagi, Chifumi
  • Kim, Man-Keun
  • Chung, Anh

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  • Man-, ZuyiKeunZuyi Wang & Takagi, Chifumi & Kim, Man-Keun & Chung, Anh, 2022. "Uncover Drivers Influencing Consumers' WTP Using Machine Learning: Case of Organic Coffee in Taiwan," 2024 Annual Meeting, July 28-30, New Orleans, LA 322150, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea22:322150
    DOI: 10.22004/ag.econ.322150
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    References listed on IDEAS

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    1. John Cranfield & Spencer Henson & James Northey & Oliver Masakure, 2010. "An assessment of consumer preference for fair trade coffee in Toronto and Vancouver," Agribusiness, John Wiley & Sons, Ltd., vol. 26(2), pages 307-325.
    2. Raluca Dragusanu & Daniele Giovannucci & Nathan Nunn, 2014. "The Economics of Fair Trade," Journal of Economic Perspectives, American Economic Association, vol. 28(3), pages 217-236, Summer.
    3. David Roodman, 2011. "Fitting fully observed recursive mixed-process models with cmp," Stata Journal, StataCorp LLC, vol. 11(2), pages 159-206, June.
    4. Chris Arnot & Peter C. Boxall & Sean B. Cash, 2006. "Do Ethical Consumers Care About Price? A Revealed Preference Analysis of Fair Trade Coffee Purchases," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 54(4), pages 555-565, December.
    5. Rotaris Lucia & Danielis Romeo, 2011. "Willingness to Pay for Fair Trade Coffee: A Conjoint Analysis Experiment with Italian Consumers," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 9(1), pages 1-22, June.
    6. Basu, Arnab K. & Hicks, Robert L., "undated". "Label Performance and the Willingness to Pay for Fair Trade Coffee: A Cross-National Perspective," Discussion Papers 44336, University of Bonn, Center for Development Research (ZEF).
    7. Kar Yan Tam & Shuk Ying Ho, 2005. "Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective," Information Systems Research, INFORMS, vol. 16(3), pages 271-291, September.
    8. Rana, Jyoti & Paul, Justin, 2017. "Consumer behavior and purchase intention for organic food: A review and research agenda," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 157-165.
    9. Hahsler, Michael & Grün, Bettina & Hornik, Kurt, 2005. "arules - A Computational Environment for Mining Association Rules and Frequent Item Sets," Journal of Statistical Software, Foundation for Open Access Statistics, vol. 14(i15).
    10. Rui Li & Hsiu-Yu Lee & Yu-Ting Lin & Chih-Wei Liu & Prony F. Tsai, 2019. "Consumers’ Willingness to Pay for Organic Foods in China: Bibliometric Review for an Emerging Literature," IJERPH, MDPI, vol. 16(10), pages 1-14, May.
    11. Loureiro, Maria L. & Lotade, Justus, 2005. "Do fair trade and eco-labels in coffee wake up the consumer conscience?," Ecological Economics, Elsevier, vol. 53(1), pages 129-138, April.
    12. Cameron, Trudy Ann & Huppert, Daniel D., 1989. "OLS versus ML estimation of non-market resource values with payment card interval data," Journal of Environmental Economics and Management, Elsevier, vol. 17(3), pages 230-246, November.
    13. Girish Punj, 2015. "The relationship between consumer characteristics and willingness to pay for general online content: Implications for content providers considering subscription-based business models," Marketing Letters, Springer, vol. 26(2), pages 175-186, June.
    14. repec:feb:natura:0061 is not listed on IDEAS
    15. Hugo Storm & Kathy Baylis & Thomas Heckelei, 2020. "Machine learning in agricultural and applied economics," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 47(3), pages 849-892.
    16. Ian J. Bateman & Richard T. Carson & Brett Day & Michael Hanemann & Nick Hanley & Tannis Hett & Michael Jones-Lee & Graham Loomes, 2002. "Economic Valuation with Stated Preference Techniques," Books, Edward Elgar Publishing, number 2639.
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