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Consumers behavior of Portuguese wine

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  • Vitor Joao Pereira Domingues Martinho

Abstract

There are few papers about the consumption pattern of the Portuguese wine, using econometrics techniques. This work, pretend to analyze the consumers behavior of the wine produced in Portugal, determining the demand equation with panel data methods. There were used statistical data available in the Alentejo Regional Winegrowing Commission (CVRA) website. These data were obtained from a study about the market analysis, made, in 2009, by the A.C. Nielsen. The data are disaggregated by region and type of wine (Doc Verde+Regional Minho, Doc Regiao do Douro+Regional Terras Durienses, Doc Regiao da Bairrada+Regional Beiras, Doc Regiao do Dao+Regional Beiras, Doc da Regiao de Lisboa+Regional de Lisboa, Doc da Regiao do Tejo+Regional do Tejo, Doc da Regiao de Setubal+Regional Terras do Sado, Doc Alentejo+Regional Alentejano e Doc da Regiao do Algarve+Regional do Algarve), year (2008 and 2009) and by form of consumption (take home, direct consumption and discount). This work found some linear regularity in the consumers behavior of the Portuguese wine.

Suggested Citation

  • Vitor Joao Pereira Domingues Martinho, 2012. "Consumers behavior of Portuguese wine," Papers 1301.2169, arXiv.org.
    • Handle: RePEc:arx:papers:1301.2169
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    References listed on IDEAS

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    1. Francesco Torrisi & Gianluca Stefani & Chiara Seghieri, 2006. "Use of scanner data to analyze the table wine demand in the Italian major retailing trade," Agribusiness, John Wiley & Sons, Ltd., vol. 22(3), pages 391-403.
    2. Richard Friberg & Erik Grönqvist, 2012. "Do Expert Reviews Affect the Demand for Wine?," American Economic Journal: Applied Economics, American Economic Association, vol. 4(1), pages 193-211, January.
    3. Andrew Muhammad, 2011. "Wine demand in the United Kingdom and new world structural change: a source‐disaggregated analysis," Agribusiness, John Wiley & Sons, Ltd., vol. 27(1), pages 82-98, Winter.
    4. José Cadima Ribeiro & José de Freitas Santos, 2008. "Portuguese quality wine and the region-of-origin effect: consumers' and retailers' perceptions," NIPE Working Papers 11/2008, NIPE - Universidade do Minho.
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