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Media coverage and car manufacturers' sales

Author

Listed:
  • Dewenter, Ralf
  • Heimeshoff, Ulrich
  • Thomas, Tobias

Abstract

A wide range of media provide information on many products based on reviews or expert opinions. The effects of such information on product sales is analyzed in a small but growing literature in economics and marketing science. However, there is much more coverage on companies and products in the media than product reviews and expert opinions. Based on a unique dataset, we test whether coverage of car manufacturers in opinion leading media have significant impact on registrations of new cars in Germany. We find that positive (or at least neutral) media coverage has statistically significant effect on the number of new cars sold by several leading manufacturers on the German car market.

Suggested Citation

  • Dewenter, Ralf & Heimeshoff, Ulrich & Thomas, Tobias, 2016. "Media coverage and car manufacturers' sales," DICE Discussion Papers 215, University of Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
  • Handle: RePEc:zbw:dicedp:215
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    References listed on IDEAS

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    Cited by:

    1. Beckmann Klaus B. & Dewenter Ralf & Thomas Tobias, 2017. "Can News Draw Blood? The Impact of Media Coverage on the Number and Severity of Terror Attacks," Peace Economics, Peace Science, and Public Policy, De Gruyter, vol. 23(1), pages 1-16, January.
    2. Dewenter, Ralf & Linder, Melissa & Thomas, Tobias, 2018. "Can Media Drive the Electorate? The Impact of Media Coverage on Party Affiliation and Voting Intentions," Working Paper 179/2018, Helmut Schmidt University, Hamburg.
    3. Christine Benesch & Simon Loretz & David Stadelmann & Tobias Thomas, 2018. "Media Coverage and Immigration Worries: Econometric Evidence," CREMA Working Paper Series 2018-03, Center for Research in Economics, Management and the Arts (CREMA).
    4. Christine Benesch & Simon Loretz & David Stadelmann & Tobias Thomas, 2018. "Media Coverage and Immigration Worries: Econometric Evidence," CREMA Working Paper Series 2018-03, Center for Research in Economics, Management and the Arts (CREMA).
    5. Bonnet, Céline & Schain, Jan Philip, 2017. "An empirical analysis of mergers: Efficiency gains and impact on consumer prices," DICE Discussion Papers 244, University of Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
    6. Dewenter, Ralf & Linder, Melissa & Thomas, Tobias, 2018. "Can Media Drive the Electorate? The Impact of Media Coverage on Party Affiliation and Voting Intentions," Working Paper 179/2018, Helmut Schmidt University, Hamburg.

    More about this item

    JEL classification:

    • D1 - Microeconomics - - Household Behavior
    • L6 - Industrial Organization - - Industry Studies: Manufacturing

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