IDEAS home Printed from
   My bibliography  Save this paper

Gradual Catch Up and Enduring Leadership in the Global Wine Industry


  • Andrea Morrison
  • Roberta Rabellotti


What has happened in the global wine industry is extremely interesting from a catch up point of view because the latecomers in the international market have radically changed how wine is produced, sold and consumed. Until the end of the 1980s the international market for wine was without a doubt dominated by European countries. But since the beginning of the 1990s this supremacy has started to come under attack due to the spectacular performance of new global leaders, which include affluent nations such as USA and Australia, and emerging economies, such as Argentina, Chile and South Africa. In this paper we aim at investigating the catch up cycle in the wine industry through a detailed analysis of export data. This analysis allows addressing issues related with the increasing share in the global market of countries from New World and relative decline of the Old World and the changes within these two groups. Having identified the successive stages in the catch up cycle, we focus on the successive windows opportunities, which have opened up in the wine sector. Finally, we investigate how the opening of these windows of opportunities in the market have generated important changes in the techno-economic paradigm and in the institutional settings of wine production initially mainly in the New World and then also among the Old World producing countries.

Suggested Citation

  • Andrea Morrison & Roberta Rabellotti, 2014. "Gradual Catch Up and Enduring Leadership in the Global Wine Industry," Papers in Evolutionary Economic Geography (PEEG) 1404, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Feb 2014.
  • Handle: RePEc:egu:wpaper:1404

    Download full text from publisher

    File URL:
    File Function: Version February 2014
    Download Restriction: no

    Other versions of this item:

    References listed on IDEAS

    1. Malerba, Franco, 2002. "Sectoral systems of innovation and production," Research Policy, Elsevier, vol. 31(2), pages 247-264, February.
    2. Michael B. Beverland, 2005. "Crafting Brand Authenticity: The Case of Luxury Wines," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 1003-1029, July.
    3. Lee, Keun & Lim, Chaisung, 2001. "Technological regimes, catching-up and leapfrogging: findings from the Korean industries," Research Policy, Elsevier, vol. 30(3), pages 459-483, March.
    4. Anabel Marin & Lilia Stubrin & Patrick van Zwanenberg, 2014. "Developing capabilities in the seed industry: which direction to follow?," SPRU Working Paper Series 2014-12, SPRU - Science and Technology Policy Research, University of Sussex.
    5. Andrea Morrison & Roberta Rabellotti, 2006. "The Role of Research in Wine: the Emergence of a Regional Research Area in an Italian Wine Production System," ERSA conference papers ersa06p199, European Regional Science Association.
    6. Cusmano, Lucia & Morrison, Andrea & Rabellotti, Roberta, 2010. "Catching up Trajectories in the Wine Sector: A Comparative Study of Chile, Italy, and South Africa," World Development, Elsevier, vol. 38(11), pages 1588-1602, November.
    7. Brooks, Eileen, 2003. "Products and Prejudice: Measuring Country-of-Origin Bias in U.S. Wine Imports," Santa Cruz Center for International Economics, Working Paper Series qt8sv3q6qv, Center for International Economics, UC Santa Cruz.
    8. Lorenzo Cassi & Andrea Morrison & Roberta Rabellotti, 2011. "The Changing Geography of Science in Wine: Evidence from Emerging Countries," Chapters,in: Innovation and Technological Catch-Up, chapter 3 Edward Elgar Publishing.
    9. Pavitt, Keith, 1984. "Sectoral patterns of technical change: Towards a taxonomy and a theory," Research Policy, Elsevier, vol. 13(6), pages 343-373, December.
    10. Brooks, Eileen, 2003. "Products and Prejudice: Measuring Country-of-Origin Bias in U.S. Wine Imports," Santa Cruz Department of Economics, Working Paper Series qt59m9341j, Department of Economics, UC Santa Cruz.
    11. Lorenzo Cassi & Andrea Morrison & Roberta Rabellotti, 2015. "Proximity and Scientific Collaboration: Evidence from the Global Wine Industry," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 106(2), pages 205-219, April.
    12. Giuliani, Elisa & Bell, Martin, 2005. "The micro-determinants of meso-level learning and innovation: evidence from a Chilean wine cluster," Research Policy, Elsevier, vol. 34(1), pages 47-68, February.
    13. Brooks, Eileen, 2003. "Products and Prejudice: Measuring Country-of-Origin Bias in U.S. Wine Imports," Santa Cruz Department of Economics, Working Paper Series qt8sv3q6qv, Department of Economics, UC Santa Cruz.
    14. Abramovitz, Moses, 1986. "Catching Up, Forging Ahead, and Falling Behind," The Journal of Economic History, Cambridge University Press, vol. 46(02), pages 385-406, June.
    15. Kym Anderson & David Norman & Glyn Wittwer, 2003. "Globalisation of the World's Wine Markets," The World Economy, Wiley Blackwell, vol. 26(5), pages 659-687, May.
    16. Pardey, Philip G. & Alston, Julian M. & Ruttan, Vernon W., 2010. "The Economics of Innovation and Technical Change in Agriculture," Handbook of the Economics of Innovation, Elsevier.
    17. Franco Malerba & Richard Nelson, 2011. "Learning and catching up in different sectoral systems: evidence from six industries," Industrial and Corporate Change, Oxford University Press, vol. 20(6), pages 1645-1675, December.
    18. Meloni, Giulia & Swinnen, Johan, 2013. "The Political Economy of European Wine Regulations," Journal of Wine Economics, Cambridge University Press, vol. 8(03), pages 244-284, December.
    19. Bengt-åke Lundvall & Jan Vang & K.J. Joseph, 2009. "Innovation System Research and Developing Countries," Chapters,in: Handbook of Innovation Systems and Developing Countries, chapter 1 Edward Elgar Publishing.
    20. Andrew Muhammad, 2011. "Wine demand in the United Kingdom and new world structural change: a source‐disaggregated analysis," Agribusiness, John Wiley & Sons, Ltd., vol. 27(1), pages 82-98, Winter.
    21. Lee, Keun & Ki, Jee-hoon, 2017. "Rise of latecomers and catch-up cycles in the world steel industry," Research Policy, Elsevier, vol. 46(2), pages 365-375.
    22. Vincenza Odorici & Raffaele Corrado, 2004. "Between Supply and Demand: Intermediaries, Social Networks and the Construction of Quality in the Italian Wine Industry," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 8(2), pages 149-171.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Ping Qing & Aiqin Xi & Wuyang Hu, 2015. "Self-Consumption, Gifting, and Chinese Wine Consumers," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 63(4), pages 601-620, December.
    2. Lee, Keun & Malerba, Franco, 2017. "Catch-up cycles and changes in industrial leadership:Windows of opportunity and responses of firms and countries in the evolution of sectoral systems," Research Policy, Elsevier, vol. 46(2), pages 338-351.
    3. Landini, Fabio & Lee, Keun & Malerba, Franco, 2017. "A history-friendly model of the successive changes in industrial leadership and the catch-up by latecomers," Research Policy, Elsevier, vol. 46(2), pages 431-446.
    4. Qing, Ping & Hu, Wuyang, 2015. "Self-Consumption, Gifting, and Chinese Wine Consumers," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 201853, Agricultural and Applied Economics Association;Western Agricultural Economics Association.
    5. Georgiev, Nenad & Gjosevski, Dragon & Simonovska, Ana & Nacka, Marina, 2015. "Opportunities to profit under competitive market conditions: The case of the Macedonian wineries," 2015 Conference, August 9-14, 2015, Milan, Italy 211650, International Association of Agricultural Economists.
    6. repec:eee:eecrev:v:101:y:2018:i:c:p:297-329 is not listed on IDEAS
    7. Qing, Ping & Hu, Wuyang, 2016. "Chinese Consumer Preference for Red Wine Attributes," 2016 Annual Meeting, July 31-August 2, 2016, Boston, Massachusetts 235477, Agricultural and Applied Economics Association.

    More about this item

    JEL classification:

    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • Q1 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture

    NEP fields

    This paper has been announced in the following NEP Reports:


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:egu:wpaper:1404. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.