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Globalization of the Worlds Wine Markets

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  • Anderson, Kym
  • Norman, David
  • Wittwer, Glyn

Abstract

Globalization is not new to the world’s wine markets, but its influence over the past decade or so has increased dramatically. This Paper reviews the effects of that on both the Old World and New World. In focusing retrospectively on the period since the late 1980s, it points to the dramatic increase in the industry’s export orientation and quality upgrading in the New World and the consequent competitive pressure on the Old World in key import markets. Looking forward, the Paper draws on a new model of the world’s wine markets that distinguishes non-premium, commercial premium and super-plus premium wines in each of 47 countries or country groups spanning the world. It projects recent developments to 2005, based on income, population and taste trends on the demand side and vine acreage and productivity trends on the supply side of each market. The effect of a slowdown in the global economy in the medium term is also considered. The results expose numerous implications of recent and prospective developments on key wine-exporting regions.

Suggested Citation

  • Anderson, Kym & Norman, David & Wittwer, Glyn, 2002. "Globalization of the Worlds Wine Markets," CEPR Discussion Papers 3169, C.E.P.R. Discussion Papers.
    • Handle: RePEc:cpr:ceprdp:3169
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    References listed on IDEAS

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    Cited by:

    1. Giuliani, Elisa & Morrison, Andrea & Pietrobelli, Carlo & Rabellotti, Roberta, 2010. "Who are the researchers that are collaborating with industry? An analysis of the wine sectors in Chile, South Africa and Italy," Research Policy, Elsevier, vol. 39(6), pages 748-761, July.
    2. Daniele Curzi & Lucia Pacca & Alessandro Olper, 2013. "Estimating Food Quality from Trade Data: An Empirical Assessment," LICOS Discussion Papers 33913, LICOS - Centre for Institutions and Economic Performance, KU Leuven.
    3. Bardaji, Isabel & Mili, Samir, 2009. "Prospective Trends in Wine Export Markets – Expert Views from Spain," 2009 Conference, August 16-22, 2009, Beijing, China 51084, International Association of Agricultural Economists.
    4. Elisa Giuliani & Martin Bell, 2004. "When Micro Shapes the Meso: Learning Networks in a Chilean Wine Cluster," SPRU Working Paper Series 115, SPRU - Science Policy Research Unit, University of Sussex Business School.
    5. Elisa Giuliani & Andrea Morrison & Carlo Pietrobelli & Roberta Rabellotti, 2008. "Why Do Researchers Collaborate with Industry? An analysis of the wine sector in Chile, South Africa and Italy," KITeS Working Papers 217, KITeS, Centre for Knowledge, Internationalization and Technology Studies, Universita' Bocconi, Milano, Italy, revised May 2008.
    6. Mencet, M. Nisa & Firat, M. Ziya & Sayin, Cengiz, 2006. "Cointegration analysis of wine export prices for France, Greece and Turkey," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10104, European Association of Agricultural Economists.
    7. Rickard, Brad & Gergaud, Olivier & Hu, Wenjing, 2014. "Trade liberalization in the presence of domestic regulations: Impacts of the proposed EU-U.S. free trade agreement on wine markets," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170462, Agricultural and Applied Economics Association.
    8. Eva Fernández, 2012. "Especialización en baja calidad: España y el mercado internacional del vino, 1950-1990," Historia Agraria. Revista de Agricultura e Historia Rural, Sociedad Española de Historia Agraria, issue 56, pages 41-76, april.
    9. Yui-Yip Lau & Adolf Ky Ng & David Guerrero, 2014. "Becoming a major hub in the distribution of wine: Hong Kong as a gate to Asian markets," Post-Print hal-01069882, HAL.
    10. Kym Anderson & Joseph Francois & Douglas Nelson & Glyn Wittwer, 2016. "Intra-industry Trade in a Rapidly Globalizing Industry: The Case of Wine," Review of International Economics, Wiley Blackwell, vol. 24(4), pages 820-836, September.
    11. Werdelmann, Thomas, 2014. "Quality and Value Creation on the Premium Wine Market," Journal of Applied Leadership and Management, Hochschule Kempten - University of Applied Sciences, Professional School of Business & Technology, vol. 3, pages 47-72.
    12. Jacques Calvet, 2005. "Les clusters vitivinicoles français à AOC. Une analyse en termes de biens clubs," Revue d'économie régionale et urbaine, Armand Colin, vol. 0(4), pages 481-506.
    13. Parcero Osiris J. & Villanueva Emiliano, 2012. "The success of new exporting countries in a traditional Agri-business industry, 1961-2005," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 10(1), pages 1-25, November.
    14. Zhao, Xueyan & Anderson, Kym & Wittwer, Glyn, 2002. "Who Gains from Australian Generic Wine R&D and Promotion?," 2002 Conference (46th), February 13-15, 2002, Canberra, Australia 125627, Australian Agricultural and Resource Economics Society.
    15. Cusmano, Lucia & Morrison, Andrea & Rabellotti, Roberta, 2010. "Catching up Trajectories in the Wine Sector: A Comparative Study of Chile, Italy, and South Africa," World Development, Elsevier, vol. 38(11), pages 1588-1602, November.
    16. repec:ags:earnsa:275347 is not listed on IDEAS
    17. Morrison, Andrea & Rabellotti, Roberta, 2017. "Gradual catch up and enduring leadership in the global wine industry," Research Policy, Elsevier, vol. 46(2), pages 417-430.
    18. Kleynhans, Theo E. & Opperman, J.M., 2005. "Determination of priorities of buyers regarding value contributing characteristics of farm land in the Stellenbosch District, South Africa," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 0(Issue 4), pages 1-15, December.
    19. Visser, Evert-Jan, 2004. "¿A Chilean wine cluster? governance and upgrading in the phase of internationalization," Desarrollo Productivo 156, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL).
    20. Curzi, Daniele & Pacca, Lucia, 2015. "Price, quality and trade costs in the food sector," Food Policy, Elsevier, vol. 55(C), pages 147-158.
    21. Wittwer, Glyn & Rothfield, Jeremy, 2005. "Projecting the world wine market from 2003 to 2010," Australasian Agribusiness Review, University of Melbourne, Melbourne School of Land and Environment, vol. 0.
    22. Elissaveta Zaharieva & Matthew Gorton & John Lingard, 2004. "An evaluation of marketing practices and market orientation in the Bulgarian wine industry," Post-Communist Economies, Taylor & Francis Journals, vol. 16(2), pages 229-243.
    23. Glyn Wittwer, 2008. "Will drought erode the competitiveness of Australia's wine industry?," Centre of Policy Studies/IMPACT Centre Working Papers g-173, Victoria University, Centre of Policy Studies/IMPACT Centre.
    24. Xiong, Bo & Beghin, John C. & Marette, Stephan, 2013. "Gains to French champagne makers from tariff liberalization," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150003, Agricultural and Applied Economics Association.

    More about this item

    Keywords

    globalization; projection modelling; quality upgrading; wine trade;

    JEL classification:

    • C53 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Forecasting and Prediction Models; Simulation Methods
    • F15 - International Economics - - Trade - - - Economic Integration
    • F17 - International Economics - - Trade - - - Trade Forecasting and Simulation

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