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An Exploratory Modeling of The Decision Process of New Product Selection by Supermarket Buyers

  • McLaughlin, Edward W.
  • Rao, Vithala R.

Using data collected from a major supermarket chain, a regression model is estimated to describe buyers' judgments of the profitability of new products. Results indicate how different variables influence these judgments. Implications of new product introductions for private firm strategies and systemwide performance are discused

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Paper provided by Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance in its series Working Papers with number 115801.

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Date of creation: 1987
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Handle: RePEc:ags:rpspwp:115801
Contact details of provider: Postal: Draper Hall, College of Food and Natural Resources, Amherst, MA 01003
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  1. John M. Connor, 1981. "Food Product Proliferation: A Market Structure Analysis," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 63(4), pages 607-617.
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