An Exploratory Modeling of The Decision Process of New Product Selection by Supermarket Buyers
Using data collected from a major supermarket chain, a regression model is estimated to describe buyers' judgments of the profitability of new products. Results indicate how different variables influence these judgments. Implications of new product introductions for private firm strategies and systemwide performance are discused
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|Date of creation:||1987|
|Date of revision:|
|Contact details of provider:|| Postal: Draper Hall, College of Food and Natural Resources, Amherst, MA 01003|
Web page: http://www.umass.edu/ne165/
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- Connor, John M., 1980.
"Food Product Proliferation: A Market Structure Analysis,"
202944, University of Wisconsin-Madison, Department of Agricultural and Applied Economics, Food System Research Group.
- John M. Connor, 1981. "Food Product Proliferation: A Market Structure Analysis," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 63(4), pages 607-617.
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