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Food purchase diversity across U.S. markets

Author

Listed:
  • Mark D. Jekanowski

    (USDA|ERS|FRED|FMB, 1800 M St. NW, Washington, DC 20036-5831)

  • James K. Binkley

    (Purdue University, 1145 Krannert, West Lafayette, IN 47907-1145)

Abstract

Growth in the number of food products and brands carried by grocery stores implies a preference for diversity. We examine the factors that affect the variety of food purchases across U.S. markets. Three measures of variety, based on market-level sales of both grocery categories and RTE cereal brands, are regressed on various population and market characteristics. We find that markets with a high proportion of low-income individuals exhibit less variety both in terms of grocery categories and breakfast cereal brands. We also find that racial diversity and average store size are important factors in explaining diversity of grocery purchases across markets, but are less important in explaining the variety of cereal brand purchases. [EconLit citations: D120, L660.] © 2000 John Wiley & Sons, Inc.

Suggested Citation

  • Mark D. Jekanowski & James K. Binkley, 2000. "Food purchase diversity across U.S. markets," Agribusiness, John Wiley & Sons, Ltd., vol. 16(4), pages 417-433.
    • Handle: RePEc:wly:agribz:v:16:y:2000:i:4:p:417-433
    DOI: 10.1002/1520-6297(200023)16:4<417::AID-AGR3>3.0.CO;2-H
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    References listed on IDEAS

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    Cited by:

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    3. Tankari, Mahamadou Roufahi & Badiane, Ousmane, 2015. "Determinants of households' food diversity demand in Uganda," 2015 Conference, August 9-14, 2015, Milan, Italy 230230, International Association of Agricultural Economists.
    4. Krivonos, Ekaterina & Kuhn, Lena, 2019. "Trade and dietary diversity in Eastern Europe and Central Asia," Food Policy, Elsevier, vol. 88(C).
    5. Liu, Jing & Shively, Gerald E. & Binkley, James K., 2014. "Access to variety contributes to dietary diversity in China," Food Policy, Elsevier, vol. 49(P1), pages 323-331.
    6. Ho, Shuay-Tsyr & Rickard, Bradley J., 2021. "Regulation and purchase diversity: Empirical evidence from the U.S. alcohol market," International Review of Law and Economics, Elsevier, vol. 68(C).
    7. Christian Hepenstrick & Alexander Tarasov, 2015. "Per capita income and the extensive margin of bilateral trade," Canadian Journal of Economics/Revue canadienne d'économique, John Wiley & Sons, vol. 48(4), pages 1561-1599, November.
    8. Liu, Jing & Shively, Gerald & Binkley, James K., "undated". "Dietary Diversity in Urban and Rural China: An Endogenous Variety Approach," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 149624, Agricultural and Applied Economics Association.
    9. Davis, David E. & Stewart, Hayden, 2002. "Changing Consumer Demands Create Opportunities for U.S. Food System," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 25(01).
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    11. Thiele, S. & Weiss, C., 2003. "Consumer demand for food diversity: evidence for Germany," Food Policy, Elsevier, vol. 28(2), pages 99-115, April.

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