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The Relative Importance of Search versus Credence Product Attributes: Organic and Locally Grown

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  • Wirth, Ferdinand F.
  • Stanton, John L.
  • Wiley, James B.

Abstract

Organic foods and local foods have come to the forefront of consumer issues, due to concerns about nutrition, health, sustainability, and food safety. A conjoint analysis experiment quantified the relative importance of, and trade-offs between, apple search and experience attributes (quality/blemishes, size, flavor), credence attributes (conventional vs. organic production method, local origin vs. product of USA vs. imported), and purchase price when buying apples. Quality is the most important apple attribute. Production method—organic versus conventional—had no significant impact on preferences.

Suggested Citation

  • Wirth, Ferdinand F. & Stanton, John L. & Wiley, James B., 2011. "The Relative Importance of Search versus Credence Product Attributes: Organic and Locally Grown," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(1), pages 1-15, April.
    • Handle: RePEc:ags:arerjl:106064
    DOI: 10.22004/ag.econ.106064
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    2. McCaffrey Sara Jane & Kurland Nancy, 2014. "Who defines “local”? Resistance to harmonizing standards in ethical markets," Business and Politics, De Gruyter, vol. 16(1), pages 191-219, April.
    3. Mingjun Deng & Guocheng Xiang & Shuntian Yao, 2018. "The Effectiveness of the Multilateral Coalition to Develop a Green Agricultural Products Market in China Based on a TU Cooperative Game Analysis," Sustainability, MDPI, vol. 10(5), pages 1-17, May.
    4. Badar, Hammad & Ariyawardana, Anoma & Collins, Ray, 2015. "Capturing Consumer Preferences for Value Chain Improvements in the Mango Industry of Pakistan," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(3), pages 1-18, September.
    5. Vincent Hoang & Takao Iida & Shigeru Matsumoto & Natsuki Watanabe & Clevo Wilson, 2016. "Consumer’s comparison between local and imported organic products: a hedonic analysis of the Japanese table wine market," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 6(3), pages 405-415, December.
    6. Biancamaria Torquati & Sergio Pedini & Fabio Maria Santucci & Riccardo Da Re, 2021. "Participatory Guarantee System and Social Capital for Sustainable Development in Brazil: The Case Study of OPAC Orgânicos Sul de Minas," Sustainability, MDPI, vol. 13(20), pages 1-18, October.
    7. Campbell, Benjamin L. & Mhlanga, Saneliso & Lesschaeve, Isabelle, 2013. "Consumer Preferences for Peach Attributes: Market Segmentation Analysis and Implications for New Marketing Strategies," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 42(3), pages 1-24, December.
    8. Roosen, Jutta & Kottl, Barbara & Hasselbach, Johanna, 2012. "Can local be the new organic? Food choice motives and willingness to pay," 2012 AAEA/EAAE Food Environment Symposium 123512, Agricultural and Applied Economics Association.
    9. Teresa Madureira & Fernando Nunes & José Veiga & Pablo Saralegui-Diez, 2021. "Choices in Sustainable Food Consumption: How Spanish Low Intake Organic Consumers Behave," Agriculture, MDPI, vol. 11(11), pages 1-18, November.
    10. Eija Pouta & Eero Liski & Annika Tienhaara & Kauko Koikkalainen & Antti Miettinen, 2021. "Ecosystem-Based Food Production: Consumers′ Preferred Practices and Willingness to Buy and Pay," Sustainability, MDPI, vol. 13(8), pages 1-15, April.
    11. Skreli, Engjell & Imami, Drini, 2012. "Analyzing Consumers’ Preferences for Apple Attributes in Tirana, Albania," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(4), pages 1-20, November.
    12. Ying, Jiahui & Shonkwiler, Vanessa P. & Campbell, Benjamin L., 2018. "Willingness to Pay or Not to Pay: Valuing Foods Some Respondents Find Distasteful," 2018 Annual Meeting, August 5-7, Washington, D.C. 274065, Agricultural and Applied Economics Association.
    13. Vukasovič, Tina, 2015. "Attitudes towards organic fruits and vegetables," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 16(1), pages 1-15.
    14. Claudia Gabriela Baicu & Olimpia State, & Daniel Adrian Gardan & Iuliana Petronela Gardan & Iulia Ruxandra Ticau, 2022. "Financial and Competitive Implications of the European Green Deal – Perceptions of Retail Managers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(61), pages 683-683, August.

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