The Direct and Indirect Effects of â€˜Locally Grownâ€™ on Consumersâ€™ Attitudes towards Agri-Food Products
Recent agricultural economics literature has largely analyzed consumersâ€™ willingness to pay (WTP) for many credence attributes, including place of origin, organic, locally grown, environment friendly, fair trade, and animal welfare. In this study, we instead attempt to analyze why consumers value â€œlocally grown,â€ which is a credence attribute receiving increasing attention in the market. Specifically, we propose a distinction between the direct effect and the indirect effect of â€œlocally grownâ€ on consumersâ€™ attitudes towards agri-food products to explain consumersâ€™ preferences for locally grown products. We collect data from an experiment with university students and analyze the data with a structural equation modeling methodology.
Volume (Year): 38 (2009)
Issue (Month): 3 (December)
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- Lusk, Jayson L. & Daniel, M. Scott & Mark, Darrell R. & Lusk, Christine L., 2001.
"Alternative Calibration And Auction Institutions For Predicting Consumer Willingess To Pay For Nongenetically Modified Corn Chips,"
Journal of Agricultural and Resource Economics,
Western Agricultural Economics Association, vol. 26(01), July.
- Lusk, Jayson L. & Daniel, M. Scott & Mark, Darrell R. & Lusk, Christine L., 2000. "Alternative Calibration And Auction Institutions For Predicting Consumer Willingness-To-Pay For Non-Genetically Modified Corn Chips," 2000 Annual Meeting, June 29-July 1, 2000, Vancouver, British Columbia 36424, Western Agricultural Economics Association.