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National Brands versus Private Labels versus Niche Products: a graphical representation of consumers' perception

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  • Gaviglio, Anna
  • Demartini, Eugenio
  • Pirani, Alberto
  • Marescotti, Maria Elena
  • Bertocchi, Mattia

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Suggested Citation

  • Gaviglio, Anna & Demartini, Eugenio & Pirani, Alberto & Marescotti, Maria Elena & Bertocchi, Mattia, 2015. "National Brands versus Private Labels versus Niche Products: a graphical representation of consumers' perception," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202731, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa143:202731
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    References listed on IDEAS

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    1. Hand, Michael S. & Martinez, Stephen W., 2010. "Just What Does Local Mean?," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 25(1), pages 1-4.
    2. Henson, Spencer & Reardon, Thomas, 2005. "Private agri-food standards: Implications for food policy and the agri-food system," Food Policy, Elsevier, vol. 30(3), pages 241-253, June.
    3. van Ittersum, Koert & Candel, Math J. J. M. & Meulenberg, Matthew T. G., 2003. "The influence of the image of a product's region of origin on product evaluation," Journal of Business Research, Elsevier, vol. 56(3), pages 215-226, March.
    4. Ivo A. van der Lans & Koert van Ittersum & Antonella De Cicco, 2001. "The role of the region of origin and EU certificates of origin in consumer evaluation of food products," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 28(4), pages 451-478, December.
    5. Serdar Sayman & Jagmohan S. Raju, 2004. "Investigating the Cross-Category Effects of Store Brands," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 24(2), pages 129-141, March.
    6. Robert L. Steiner, 2004. "The Nature and Benefits of National Brand/Private Label Competition," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 24(2), pages 105-127, March.
    7. Koert Van Ittersum & Matthew T. G. Meulenberg & Hans C. M. Van Trijp & Math J. J. M. Candel, 2007. "Consumers’ Appreciation of Regional Certification Labels: A Pan-European Study," Journal of Agricultural Economics, Wiley Blackwell, vol. 58(1), pages 1-23, February.
    8. Coley, David & Howard, Mark & Winter, Michael, 2009. "Local food, food miles and carbon emissions: A comparison of farm shop and mass distribution approaches," Food Policy, Elsevier, vol. 34(2), pages 150-155, April.
    9. Verbeke, Wim & Pieniak, Zuzanna & Guerrero, Luis & Hersleth, Margrethe, 2012. "Consumers’ Awareness and Attitudinal Determinants of European Union Quality Label Use on Traditional Foods," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 1(2), pages 1-17, August.
    10. Stewart Lockie, 2009. "Responsibility and agency within alternative food networks: assembling the “citizen consumer”," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 26(3), pages 193-201, September.
    11. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132-132.
    12. Gary D. Thompson & Julia Kidwell, 1998. "Explaining the Choice of Organic Produce: Cosmetic Defects, Prices, and Consumer Preferences," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(2), pages 277-287.
    13. K. Sudhir & Debabrata Talukdar, 2004. "Does Store Brand Patronage Improve Store Patronage?," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 24(2), pages 143-160, March.
    14. Zanoli, Raffaele & Naspetti, Simona, 2002. "Consumer motivations in the purchase of organic food. A means-end approach," MPRA Paper 32712, University Library of Munich, Germany.
    15. Giovanni Pino & Alessandro M. Peluso & Gianluigi Guido, 2012. "Determinants of Regular and Occasional Consumers' Intentions to Buy Organic Food," Journal of Consumer Affairs, Wiley Blackwell, vol. 46(1), pages 157-169, March.
    16. Koen Pauwels & Shuba Srinivasan, 2004. "Who Benefits from Store Brand Entry?," Marketing Science, INFORMS, vol. 23(3), pages 364-390, July.
    17. Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 32(3), pages 369-391, September.
    18. Alessio Cavicchi & Benedetto Rocchi, Matteo Baldeschi, 2011. "Consumers' attitude towards farmers' markets: an explorative analysis in Tuscany," Working Papers 31-2011, Macerata University, Department of Studies on Economic Development (DiSSE), revised Feb 2011.
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    Keywords

    Consumer/Household Economics; Food Consumption/Nutrition/Food Safety;

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