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Does Store Brand Patronage Improve Store Patronage?

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  • K. Sudhir

    ()

  • Debabrata Talukdar

    ()

Abstract

We investigate the relationship between a household's store brand patronage and store patronage through its impact on store revenues and profits. The nature of the relationship will help answer the question: Do store brands contribute to greater store differentiation or to greater price sensitivity in the market? Our results show support for the store differentiation argument.

Suggested Citation

  • K. Sudhir & Debabrata Talukdar, 2004. "Does Store Brand Patronage Improve Store Patronage?," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 24(2), pages 143-160, March.
  • Handle: RePEc:kap:revind:v:24:y:2004:i:2:p:143-160
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    Cited by:

    1. repec:eee:joreco:v:34:y:2017:i:c:p:340-348 is not listed on IDEAS
    2. Dubois, Pierre & Jodar-Rosell, Sandra, 2010. "Price and Brand Competition between Differentiated Retailers: A Structural Econometric Model," IDEI Working Papers 604, Institut d'Économie Industrielle (IDEI), Toulouse.
    3. repec:eee:joreco:v:34:y:2017:i:c:p:358-368 is not listed on IDEAS
    4. Mercedes Martos-Partal & Óscar González-Benito, 2011. "Store brand and store loyalty: The moderating role of store brand positioning," Marketing Letters, Springer, vol. 22(3), pages 297-313, September.
    5. Farzana Yasmin & Shukri Ab. Yajid & Ali Khatibi, 2014. "Customer Perceived Risk on Store Brand Products: A Study on Malaysian Hypermarket Consumer Perspective," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(9), pages 572-589, September.
    6. Karsten Hansen & Vishal Singh, 2008. "Research Note--Are Store-Brand Buyers Store Loyal? An Empirical Investigation," Management Science, INFORMS, vol. 54(10), pages 1828-1834, October.
    7. Gabrielsen, Tommy Staahl & Sorgard, Lars, 2007. "Private labels, price rivalry, and public policy," European Economic Review, Elsevier, vol. 51(2), pages 403-424, February.
    8. Larson, Ronald B., 2016. "Profiling Private-Label Avoiders," 2016 Annual Meeting, July 31-August 2, 2016, Boston, Massachusetts 235823, Agricultural and Applied Economics Association.
    9. Fabian Bergès & Philippe Bontems & Vincent Réquillart, 2009. "L'impact économique du développement des marques de distributeurs," Economie & Prévision, La Documentation Française, vol. 0(3), pages 41-56.
    10. repec:eee:joreco:v:22:y:2015:i:c:p:128-137 is not listed on IDEAS
    11. Sergio Meza & K. Sudhir, 2010. "Do private labels increase retailer bargaining power?," Quantitative Marketing and Economics (QME), Springer, vol. 8(3), pages 333-363, September.
    12. Daunfeldt, Sven-Olov & Orth, Matilda & Rudholm, Niklas, 2008. "Does the Quality of Store Brands Affect the Number of National Brand Suppliers?," HUI Working Papers 18, HUI Research.
    13. repec:eee:joreco:v:31:y:2016:i:c:p:72-79 is not listed on IDEAS
    14. Gaviglio, Anna & Demartini, Eugenio & Pirani, Alberto & Marescotti, Maria Elena & Bertocchi, Mattia, 2015. "National Brands versus Private Labels versus Niche Products: a graphical representation of consumers' perception," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202731, European Association of Agricultural Economists.
    15. Paolo Sckokai & Claudio Soregaroli, 2008. "Impact of private label development across retail formats: Evidences from the Italian dairy market," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, INRA Department of Economics, vol. 87(2), pages 27-47.
    16. Raj Sethuraman, 2009. "Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models," Marketing Science, INFORMS, vol. 28(4), pages 759-781, 07-08.
    17. Kusum Ailawadi & Eric Bradlow & Michaela Draganska & Vincent Nijs & Robert Rooderkerk & K. Sudhir & Kenneth Wilbur & Jie Zhang, 2010. "Empirical models of manufacturer-retailer interaction: A review and agenda for future research," Marketing Letters, Springer, vol. 21(3), pages 273-285, September.
    18. repec:eee:joreco:v:28:y:2016:i:c:p:117-125 is not listed on IDEAS
    19. repec:eee:jouret:v:88:y:2012:i:2:p:236-249 is not listed on IDEAS
    20. Groznik, Ana & Heese, H. Sebastian, 2010. "Supply chain interactions due to store-brand introductions: The impact of retail competition," European Journal of Operational Research, Elsevier, vol. 203(3), pages 575-582, June.

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