IDEAS home Printed from https://ideas.repec.org/a/kap/revind/v24y2004i2p129-141.html
   My bibliography  Save this article

Investigating the Cross-Category Effects of Store Brands

Author

Listed:
  • Serdar Sayman

    ()

  • Jagmohan S. Raju

    ()

Abstract

Our study examines the cross-category effects of store brand products in other categories on the products in a target category. Using scanner data for 13 product categories, we find that higher number of store brands in other categories increases the store brand share in the target category. In addition, share of the leading national brand in the target category is negatively affected by the number of store brands in other categories. Our results do not offer evidence for the effects of store brand promotions in other categories on both the store brand and the national brands in the target category.

Suggested Citation

  • Serdar Sayman & Jagmohan S. Raju, 2004. "Investigating the Cross-Category Effects of Store Brands," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 24(2), pages 129-141, March.
  • Handle: RePEc:kap:revind:v:24:y:2004:i:2:p:129-141
    as

    Download full text from publisher

    File URL: http://journals.kluweronline.com/issn/0889-938X/contents
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Szymanowski, M.G., 2009. "Consumption-based learning about brand quality : Essays on how private labels share and borrow reputation," Other publications TiSEM b12825d8-5e21-4437-adda-b, Tilburg University, School of Economics and Management.
    2. Aydin Celen & Tarkan Erdogan & Tarkan Erdogan, 2005. "Fast Moving Consumer Goods: Competitive Conditions and Policies," ERC Working Papers 0503, ERC - Economic Research Center, Middle East Technical University, revised Jun 2005.
    3. repec:eee:jouret:v:92:y:2016:i:3:p:300-318 is not listed on IDEAS
    4. Tiziano Bursi & Giovanna Galli, 2015. "Le imprese italiane dell’industria agro-alimentare: mercati internazionali, relazioni di canale e strategie e politiche di branding," MERCATI E COMPETITIVITÀ, FrancoAngeli Editore, vol. 2015(2), pages 15-32.
    5. Gaviglio, Anna & Demartini, Eugenio & Pirani, Alberto & Marescotti, Maria Elena & Bertocchi, Mattia, 2015. "National Brands versus Private Labels versus Niche Products: a graphical representation of consumers' perception," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202731, European Association of Agricultural Economists.
    6. Paolo Sckokai & Claudio Soregaroli, 2008. "Impact of private label development across retail formats: Evidences from the Italian dairy market," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, INRA Department of Economics, vol. 87(2), pages 27-47.
    7. Groznik, Ana & Heese, H. Sebastian, 2010. "Supply chain interactions due to store-brand introductions: The impact of retail competition," European Journal of Operational Research, Elsevier, vol. 203(3), pages 575-582, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:revind:v:24:y:2004:i:2:p:129-141. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sonal Shukla) or (Rebekah McClure). General contact details of provider: http://www.springer.com .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.