Printed from https://ideas.repec.org/n/nep-mkt/2015-05-16.html
Report NEP-MKT-2015-05-16
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Elif Akagun Ergin & Nilay Sahin, 2015, "Consumers? Attitudes Towards Brand Extensions: An Analysis On Food And Textile Industries In Turkey," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 1003145, May.
- Seitz, Carolin Claudia & Roosen, Jutta, 2015, "From Global to Local? The Power of Domestic Markets," 145th Seminar, April 14-15, 2015, Parma, Italy, European Association of Agricultural Economists, number 200158, Apr, DOI: 10.22004/ag.econ.200158.
- Maria Yurina, 2015, "Actual problems of product placement and embedded (surreptitious) advertising," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 1003289, May.
- Meyer-Höfer, Marie von & Spiller, Achim, 2015, ""Sustainability" a semi-globalisable concept for international food marketing: Consumer expectations regarding sustainable food," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy, European Association of Agricultural Economists, number 202747, Mar, DOI: 10.22004/ag.econ.202747.
- Landwehr, Stefanie Christina, 2015, "Impact on primary school children's taste preferences: packaging design versus product familiarity," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy, European Association of Agricultural Economists, number 202746, Mar, DOI: 10.22004/ag.econ.202746.
- Berčík, Jakub & Horská, Elena & Wang, W.Y. Regina & Chen, Ying-Chun, 2015, "How can food retailing benefit from neuromarketing research: a case of various parameters of store illumination and consumer response," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy, European Association of Agricultural Economists, number 202714, Mar, DOI: 10.22004/ag.econ.202714.
- Ratinger, Tomas & Boskova, Iveta & Tomka, Adam, 2015, "Sustainable consumption of bakery products; a challenge for Czech consumers and producers," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy, European Association of Agricultural Economists, number 202742, Mar, DOI: 10.22004/ag.econ.202742.
- Gaviglio, Anna & Demartini, Eugenio & Pirani, Alberto & Marescotti, Maria Elena & Bertocchi, Mattia, 2015, "National Brands versus Private Labels versus Niche Products: a graphical representation of consumers' perception," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy, European Association of Agricultural Economists, number 202731, Mar, DOI: 10.22004/ag.econ.202731.
- Barjolle, Dominique & Brecic, Ruzica & Cerjak, Marija & Giraud, Georges, 2015, "Traditional Food in Western Balkan Countries Consumers’ Perceptions and Habits," 145th Seminar, April 14-15, 2015, Parma, Italy, European Association of Agricultural Economists, number 200233, May, DOI: 10.22004/ag.econ.200233.
- Item repec:tho:iscthi:confpap2 is not listed on IDEAS anymore
- Zeynep Birce Ergor & Elif Akagun Ergin, 2015, "The Role Of Social Media On Establishing Brand Value: A Content Analysis On Banks In Turkey," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 1003165, May.
- Weinrich, Ramona & Franz, Annabell & Spiller, Achim, 2015, "Multi-level labelling: too complex for consumers?," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy, European Association of Agricultural Economists, number 202752, Mar, DOI: 10.22004/ag.econ.202752.
- Gayle, Philip & Wu, Chi-Yin, 2015, "On the Extent to which the Presence of Intermediate-stop(s) Air Travel Products Influences the Pricing of Nonstop Air Travel Products," MPRA Paper, University Library of Munich, Germany, number 64190, May.
- Corduas, Marcella, 2015, "A statistical model for consumer preferences: the case of Italian extra virgin olive oil," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy, European Association of Agricultural Economists, number 202701, Mar, DOI: 10.22004/ag.econ.202701.
- Ellison, Breanna & Bernard, John & Paukett, Michelle & Toensmeyer, Ulrich C., 2015, "Are All Organic Labels Treated Equally? The Influence of Retail Outlet on Consumer Perceptions of and Willingness to Pay for Organic Tomatoes," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy, European Association of Agricultural Economists, number 202706, Mar, DOI: 10.22004/ag.econ.202706.