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Traditional Food in Western Balkan Countries Consumers’ Perceptions and Habits

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  • Barjolle, Dominique
  • Brecic, Ruzica
  • Cerjak, Marija
  • Giraud, Georges

Abstract

Te aim of this paper is to explore consumers' perceptions and habits regarding traditional food in the Western Balkan Countries. In each Western Balkan country, two focus groups were carried-out (total twelve focus groups; eight to ten participants per each – total sample of 104 participants). Results of this study show that consumer motives for the choice of traditional products pertain to higher health, safety, sensory and increasingly also sustainability beliefs and expectation. Results of this study show many similarities in perception as and habits towards traditional food in different WBC. Marketing techniques are critical in conveying authenticity and enhancing the attractiveness of traditional food.

Suggested Citation

  • Barjolle, Dominique & Brecic, Ruzica & Cerjak, Marija & Giraud, Georges, 2015. "Traditional Food in Western Balkan Countries Consumers’ Perceptions and Habits," 145th Seminar, April 14-15, 2015, Parma, Italy 200233, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa145:200233
    DOI: 10.22004/ag.econ.200233
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    References listed on IDEAS

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    2. Verbeke, Wim & Pieniak, Zuzanna & Guerrero, Luis & Hersleth, Margrethe, 2012. "Consumers’ Awareness and Attitudinal Determinants of European Union Quality Label Use on Traditional Foods," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 1(2), pages 1-17, August.
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    Keywords

    Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety;

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