IDEAS home Printed from https://ideas.repec.org/a/vrs/seejeb/v18y2023i2p87-96n4.html
   My bibliography  Save this article

Understanding Consumers’ Intention to Purchase GI Cheeses Based on the SEM-Logit Model

Author

Listed:
  • Užar Dubravka

    (1 PhD student, Faculty of Economics and Business, University of Belgrade, Republic of Serbia, Postal address: Kopernikova 51/7, 21000, Novi Sad, Serbia)

  • Filipović Jelena

    (2 PhD, Full Professor, Faculty of Economics and Business, University of Belgrade, Republic of, Serbia)

Abstract

This study aimed to investigate determinants of purchase cheeses with GIs in developing country and to analyze to what extent these factors affected individuals’ purchasing intention, because there is a growing interest in geographical indications of origin (GIs) as a tool for product differentiation. An extension of the theory of planned behavior (TPB) is used as the framework of the study. To get a deeper insight into the influence of unobserved exogenous latent variables on consumers’ intentions to purchase GI cheeses, SEM and Logit models were combined and the SEM-Logit integration model was constructed. The study supports extended model of TPB, which includes trust and loyalty, as a useful framework to understand the consumers’ intentions to buy the investigated product category. The results from SEM-Logit show that attitude, subjective norms, perceived behavioral control, trust, loyalty, education and monthly income have significant impacts on intention to purchase cheeses with GIs. The findings of this research provide important contribution for understanding GI cheeses’ consumption intention and behavior.

Suggested Citation

  • Užar Dubravka & Filipović Jelena, 2023. "Understanding Consumers’ Intention to Purchase GI Cheeses Based on the SEM-Logit Model," South East European Journal of Economics and Business, Sciendo, vol. 18(2), pages 87-96, December.
    • Handle: RePEc:vrs:seejeb:v:18:y:2023:i:2:p:87-96:n:4
    DOI: 10.2478/jeb-2023-0020
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/jeb-2023-0020
    Download Restriction: no
    File URL: https://libkey.io/10.2478/jeb-2023-0020?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Rodrigo, Isabel & Cristóvão, Artur & Tibério, Manuel Luís & Baptista, Alberto & Maggione, Lara & Pires, Miguel, 2015. "The Portuguese Agrifood Traditional Products: main constraints and challenges," Brazilian Journal of Rural Economy and Sociology (Revista de Economia e Sociologia Rural-RESR), Sociedade Brasileira de Economia e Sociologia Rural, vol. 53(Supplemen), pages 1-24, March.
    2. Fatima Lambarraa-Lehnhardt & Rico Ihle & Hajar Elyoubi, 2021. "How Successful Is Origin Labeling in a Developing Country Context? Moroccan Consumers’ Preferences toward Local Products," Sustainability, MDPI, vol. 13(15), pages 1-17, July.
    3. Filippo Arfini & Elena Cozzi & Maria Cecilia Mancini & Hugo Ferrer-Perez & José María Gil, 2019. "Are Geographical Indication Products Fostering Public Goods? Some Evidence from Europe," Sustainability, MDPI, vol. 11(1), pages 1-14, January.
    4. Yang Si & Hongzhi Guan & Yuchao Cui, 2019. "Research on the Choice Behavior of Taxis and Express Services Based on the SEM-Logit Model," Sustainability, MDPI, vol. 11(10), pages 1-13, May.
    5. Dongxiao Gu & Jingjing Guo & Changyong Liang & Wenxing Lu & Shuping Zhao & Bing Liu & Tianyue Long, 2019. "Social Media-Based Health Management Systems and Sustained Health Engagement: TPB Perspective," IJERPH, MDPI, vol. 16(9), pages 1-15, April.
    6. Barjolle, Dominique & Brecic, Ruzica & Cerjak, Marija & Giraud, Georges, 2015. "Traditional Food in Western Balkan Countries Consumers’ Perceptions and Habits," 145th Seminar, April 14-15, 2015, Parma, Italy 200233, European Association of Agricultural Economists.
    7. Sampalean, Niculina Iudita & Rama, Daniele & Visent, Giulio, 2021. "An investigation into Italian consumers’ awareness, perception, knowledge of European Union quality certifications, and consumption of agri-food products carrying those certifications," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 10(1), March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dubravka Užar & Jelena Filipović, 2023. "Determinants of Consumer Purchase Intention Towards Cheeses with Geographical Indication in a Developing Country: Extending the Theory of Planned Behavior," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 35(2), pages 183-204.
    2. Susana López‐Bayón & Marta Fernández‐Barcala & Manuel González‐Díaz, 2020. "In search of agri‐food quality for wine: Is it enough to join a geographical indication?," Agribusiness, John Wiley & Sons, Ltd., vol. 36(4), pages 568-590, October.
    3. Hongjun Cui & Mingzhi Li & Minqing Zhu & Xinwei Ma, 2023. "Investigating the Impacts of Urban–Rural Bus Service Quality on Rural Residents’ Travel Choices Using an SEM–MNL Integration Model," Sustainability, MDPI, vol. 15(15), pages 1-22, August.
    4. Filippo Arfini & Federico Antonioli & Elena Cozzi & Michele Donati & Marianna Guareschi & Maria Cecilia Mancini & Mario Veneziani, 2019. "Sustainability, Innovation and Rural Development: The Case of Parmigiano-Reggiano PDO," Sustainability, MDPI, vol. 11(18), pages 1-17, September.
    5. Mohammadbashir Sedighi & Hamideh Parsaeiyan & Yashar Araghi, 2021. "An Empirical Study of Intention to Continue Using of Digital Ride-hailing Platforms," The Review of Socionetwork Strategies, Springer, vol. 15(2), pages 489-515, November.
    6. Marcello De Rosa & Margherita Masi & Ludovica Apostolico & Luca Bartoli & Martina Francescone, 2023. "Geographical Indications and Risks of Unsustainability Linked to “Disaffection Effects” in the Dairy Sector," Agriculture, MDPI, vol. 13(2), pages 1-12, January.
    7. Ailian Zhang & Mengmeng Pan, 2020. "“Smart Process” of Medical Innovation: The Synergism Based on Network and Physical Space," IJERPH, MDPI, vol. 17(11), pages 1-17, May.
    8. Chun-Wei Chen, 2023. "A Feasibility Discussion: Is ML Suitable for Predicting Sustainable Patterns in Consumer Product Preferences?," Sustainability, MDPI, vol. 15(5), pages 1-21, February.
    9. Peter Paul Reyes-Chávez & Mario del Roble Pensado-Leglise & Gustavo Cruz-Cárdenas & Rebeca Flores-Magallón, 2021. "The Hindrances to Obtaining Protected Geographical Indications for Products in Mexico. Case Study of Dairy Farming in the Cienega de Chapala, Michoacan," Sustainability, MDPI, vol. 13(12), pages 1-19, June.
    10. Cristina Chifor & Iulia D. Arion & Vlad I. Isarie & Felix H. Arion, 2022. "A Systematic Literature Review on European Food Quality Schemes in Romania," Sustainability, MDPI, vol. 14(23), pages 1-16, December.
    11. Avery Apperson & Michael Stellefson & Samantha R. Paige & Beth H. Chaney & J. Don Chaney & Min Qi Wang & Arjun Mohan, 2019. "Facebook Groups on Chronic Obstructive Pulmonary Disease: Social Media Content Analysis," IJERPH, MDPI, vol. 16(20), pages 1-17, October.
    12. Wei Huang & Peiqi Hu & Fu-Sheng Tsai & Yinke Liu & Yu Huang, 2022. "Smart Sales Empower Small Farmers: An Integrated Matching Method between Suppliers and Consumers Based on the Information Axiom," Sustainability, MDPI, vol. 14(24), pages 1-20, December.
    13. Emilie Vandecandelaere & Luis Fernando Samper & Andrés Rey & Ana Daza & Pablo Mejía & Florence Tartanac & Massimo Vittori, 2021. "The Geographical Indication Pathway to Sustainability: A Framework to Assess and Monitor the Contributions of Geographical Indications to Sustainability through a Participatory Process," Sustainability, MDPI, vol. 13(14), pages 1-20, July.
    14. Bai Liu & Shuyan Guo & Bin Ding, 2020. "Technical Blossom in Medical Care: The Influence of Big Data Platform on Medical Innovation," IJERPH, MDPI, vol. 17(2), pages 1-17, January.
    15. Santeramo, Fabio Gaetano & Manno, Roberto & Tappi, Marco & Lamonaca, Emilia, 2022. "Trademarks and Territorial Marketing: Retrospective and Prospective Analyses of the trademark Prodotti di Qualità," Economia agro-alimentare / Food Economy, Italian Society of Agri-food Economics/Società Italiana di Economia Agro-Alimentare (SIEA), vol. 24(1), June.
    16. Rosalia Filippini & Sabine Gennai-Schott & Tiziana Sabbatini & Sylvie Lardon & Elisa Marraccini, 2020. "Quality Labels as Drivers of Peri-Urban Livestock Systems Resilience," Land, MDPI, vol. 9(7), pages 1-21, June.
    17. Tatjana Mamula Nikolić & Ivan Paunović & Mirjana Milovanović & Nenad Lozović & Marija Đurović, 2022. "Examining Generation Z’s Attitudes, Behavior and Awareness Regarding Eco-Products: A Bayesian Approach to Confirmatory Factor Analysis," Sustainability, MDPI, vol. 14(5), pages 1-16, February.
    18. Ambrogio Zanzi & Valentina Vaglia & Roberto Spigarolo & Stefano Bocchi, 2021. "Assessing Agri-Food Start-Ups Sustainability in Peri-Urban Agriculture Context," Land, MDPI, vol. 10(4), pages 1-20, April.
    19. Risdiyanto Risdiyanto & Ahmad Munawar & Muhammad Zudhy Irawan & Miftahul Fauziah & Prawira Fajarindra Belgiawan, 2022. "Why Do Students Choose Buses over Private Motorcycles and Motorcycle-Based Ride-Sourcing? A Hybrid Choice Approach," Sustainability, MDPI, vol. 14(9), pages 1-19, April.
    20. Peeraya Thongkruer & Sawat Wanarat, 2023. "The Relationship between Air Travel Service Quality and Factors of Theory of Planned Behavior: Evidence from Low-Cost Airlines in Thailand," Sustainability, MDPI, vol. 15(11), pages 1-26, May.

    More about this item

    Keywords

    Geographical indication; Theory of planned behavior (TPB); Cheese purchasing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • C30 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:seejeb:v:18:y:2023:i:2:p:87-96:n:4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.