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La importancia de las DOP como indicadores de calidad para el comportamiento del consumidor. El caso del aceite de oliva del Bajo Aragon

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  • Espejel, Joel
  • Fandos, Carmina
  • Flavian, Carlos

Abstract

Este trabajo analiza la influencia de la satisfacción del consumidor hacia un producto alimenticio con Denominación de Origen Protegida (DOP) sobre la lealtad e intención de compra que manifiestan los consumidores. Los resultados muestran la importancia que otorgan los consumidores hacia los vínculos con el origen, el territorio, las materias primas y el saber hacer junto con los estrictos controles a los que son sometidos por los consejos reguladores a los que pertencen las DOP, en la determinación de la calidad alimentaria percigida en dichos productos. Todo ello supone una mayor conformación de los sentimientos de satisfacción y lealtad así como de una mayor predisposición a seguir comprando el aceite de oliva del Bajo Aragón. ABSTRACT In this paper we analyze the influence of satisfaction towards a food product with Protected Denomination of Origin (PDO) on loyalty and consumers' buying intention. The results show the importance that the consumers allowance towards the links as the origin, territory, raw materials, know how, and the strict controls by the PDO Regulatory Council. All these aspects, concern in the determination of the perceived quality of the above mentioned PDO food products. In fact, these findings suppose a major feelings satisfaction and loyalty as well as of a major predsposition to continue buying the olive oil from Bajo Aragon (Spain).

Suggested Citation

  • Espejel, Joel & Fandos, Carmina & Flavian, Carlos, 2007. "La importancia de las DOP como indicadores de calidad para el comportamiento del consumidor. El caso del aceite de oliva del Bajo Aragon," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 7(14), pages 1-17.
    • Handle: RePEc:ags:earnsa:7054
    DOI: 10.22004/ag.econ.7054
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    References listed on IDEAS

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    1. Sanchez Garcia, Mercedes & Barrena Figueroa, Ramo, 2008. "Structural Equation Models For The Hierarchization Of Activities In The Supply And Distribution Of Origin-Certified Foods," 107th Seminar, January 30-February 1, 2008, Sevilla, Spain 6394, European Association of Agricultural Economists.

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