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Structural Equation Models For The Hierarchization Of Activities In The Supply And Distribution Of Origin-Certified Foods

Author

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  • Sanchez Garcia, Mercedes
  • Barrena Figueroa, Ramo

Abstract

A quality differentiation strategy for agrifood products based on geographical origin and production method has become a viable alternative for certain firms in the internationalized food markets, if it could be considered as a rural development instrument. This method of adding value to their products nevertheless requires them to take into account not only objective factors, which tend to be related to product characteristics, but also subjective factors that are more closely linked to consumers’ assessment of their differentiating features and the factors that influence that assessment. The study confirms using various structural equation models the key impact of consumers’ attitudes towards these products (image) on final purchase behaviour. The experiment was conducted both inside and outside the production region of two selected food items and in all markets it will be necessary to act upon both attitudinal components, that is, product image in its various dimensions and consumer attitude toward the region of origin, in order to develop these markets, where, currently, product characteristics are found to have the stronger influence.

Suggested Citation

  • Sanchez Garcia, Mercedes & Barrena Figueroa, Ramo, 2008. "Structural Equation Models For The Hierarchization Of Activities In The Supply And Distribution Of Origin-Certified Foods," 107th Seminar, January 30-February 1, 2008, Sevilla, Spain 6394, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa107:6394
    DOI: 10.22004/ag.econ.6394
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    References listed on IDEAS

    as
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    4. Sanchez, Mercedes, 2006. "Nuevos valores en marcas de origen de calidad, arquetipos y estereotipos para el consumidor," Revista Espanola de Estudios Agrosociales y Pesqueros, Ministerio de Medio Ambiente, Rural y Marino (formerly Ministry of Agriculture), issue 210, pages 1-16.
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