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Consumer Preferences for Verified Pork-Rearing Practices in the Production of Ham Products

Author

Listed:
  • McKendree, Melissa G.S.
  • Olynk Widmar, Nicole
  • Ortega, David L.
  • Foster, Kenneth A.

Abstract

A hypothetical choice experiment was conducted to determine consumers’ willingness to pay for three verified production practice attributes (pasture access, antibiotic use, and individual crates/stalls) in smoked ham and ham lunchmeat. These attributes were verified by the USDA Process Verified Program (PVP), a retailer, or the pork industry. Willingness to pay for verified attributes varied across attributes and verifying entity for both products. Consumers were willing to pay the most for attributes verified by the USDA-PVP. No statistical differences, relative to the product price level, were found across products for the same attribute-verifier combination.

Suggested Citation

  • McKendree, Melissa G.S. & Olynk Widmar, Nicole & Ortega, David L. & Foster, Kenneth A., 2013. "Consumer Preferences for Verified Pork-Rearing Practices in the Production of Ham Products," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 38(3), pages 1-21.
  • Handle: RePEc:ags:jlaare:165935
    DOI: 10.22004/ag.econ.165935
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    File URL: https://ageconsearch.umn.edu/record/165935/files/JARE_Dec2013__7_McKendree_pp397G__417.pdf
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    References listed on IDEAS

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    Cited by:

    1. Tina L. Saitone & Richard J. Sexton, 2017. "Agri-food supply chain: evolution and performance with conflicting consumer and societal demands," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 44(4), pages 634-657.
    2. Widmar, Nicole J. Olynk & Ortega, David L., 2014. "Comparing Consumer Preferences for Livestock Production Process Attributes Across Products, Species, and Modeling Methods," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 46(3), pages 375-391, August.
    3. Ortega, David L. & Wolf, Christopher A., 2018. "Demand for farm animal welfare and producer implications: Results from a field experiment in Michigan," Food Policy, Elsevier, vol. 74(C), pages 74-81.
    4. Hennessy, David A., 2018. "Managing Derived Demand For Antibiotics In Animal Agriculture," 2018 Annual Meeting, August 5-7, Washington, D.C. 274359, Agricultural and Applied Economics Association.

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