IDEAS home Printed from https://ideas.repec.org/a/ags/jlaare/93215.html
   My bibliography  Save this article

Consumer Willingness to Pay for Livestock Credence Attribute Claim Verification

Author

Listed:
  • Olynk, Nicole J.
  • Tonsor, Glynn T.
  • Wolf, Christopher A.

Abstract

A choice experiment was used to determine consumer value for verification of livestock production process attributes. Willingness to pay for verification of production process attributes varied for both milk and pork chops across attributes and verifying entity. Statistically significant evidence of social desirability bias was found by comparing estimates of consumer preferences solicited using direct and indirect questioning. Indirect questioning may yield more accurate representations of consumer value than direct questioning, and therefore more accurate estimates for agribusiness decision making.

Suggested Citation

  • Olynk, Nicole J. & Tonsor, Glynn T. & Wolf, Christopher A., 2010. "Consumer Willingness to Pay for Livestock Credence Attribute Claim Verification," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 35(2), August.
    • Handle: RePEc:ags:jlaare:93215
    as

    Download full text from publisher

    File URL: http://purl.umn.edu/93215
    Download Restriction: no

    References listed on IDEAS

    as
    1. Jayson L. Lusk & F. Bailey Norwood, 2009. "An Inferred Valuation Method," Land Economics, University of Wisconsin Press, vol. 85(3), pages 500-514.
    2. Marta-Pedroso, Cristina & Freitas, Helena & Domingos, Tiago, 2007. "Testing for the survey mode effect on contingent valuation data quality: A case study of web based versus in-person interviews," Ecological Economics, Elsevier, vol. 62(3-4), pages 388-398, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Wongprawmas, Rungsaran & Canavari, Maurizio, 2015. "Heterogeneity in consumer preferences for food safety lavel in Thailand," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202744, European Association of Agricultural Economists.
    2. Gallardo, R. Karina & Wang, Qianqian, 2013. "Willingness to Pay for Pesticides' Environmental Features and Social Desirability Bias: The Case of Apple and Pear Growers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 38(1), April.
    3. repec:eee:jfpoli:v:69:y:2017:i:c:p:25-34 is not listed on IDEAS
    4. Yan, Zhen & Yu, Xiaohua & Zhou, Jiehong, 2016. "Measure consumer preferences for pork attributes under different media coverage in China," Discussion Papers 232028, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    5. Luís C. Rodrigues & Jeroen C. J. M. Bergh & Maria L. Loureiro & Paulo A. L. D. Nunes & Sergio Rossi, 2016. "The Cost of Mediterranean Sea Warming and Acidification: A Choice Experiment Among Scuba Divers at Medes Islands, Spain," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 63(2), pages 289-311, February.
    6. Doherty, Edel & Campbell, Danny, 2011. "Demand for improved food safety and quality: a cross-regional comparison," 85th Annual Conference, April 18-20, 2011, Warwick University, Coventry, UK 108791, Agricultural Economics Society.
    7. Tina L. Saitone & Richard J. Sexton & Daniel A. Sumner, 2015. "What Happens When Food Marketers Require Restrictive Farming Practices?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 97(4), pages 1021-1043.
    8. Yan, Zhen & Zhou, Jie-hong, 2015. "Measuring consumer heterogeneous preferences for pork traits under media reports: choice experiment in sixteen traceability pilot cities, China," 2015 Conference, August 9-14, 2015, Milan, Italy 211884, International Association of Agricultural Economists.
    9. Schumacher, Tucker & Schroeder, Ted C. & Tonsor, Glynn T., 2012. "Willingness-to-Pay for Calf Health Programs and Certification Agents," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 44(02), May.
    10. repec:bla:jconsa:v:47:y:2013:i:1:p:98-127 is not listed on IDEAS
    11. Yan, Zhen & Zhou, Jie-hong, 2015. "Measuring consumer heterogeneous preferences for pork traits under media reports: choice experiment in sixteen traceability pilot cities, China," 2015 Conference, August 9-14, 2015, Milan, Italy 212609, International Association of Agricultural Economists.
    12. Otieno, David & Ogutu, Sylvester, 2015. "Consumer willingness to pay for animal welfare attributes in a developing country context: The case of chicken in Nairobi, Kenya," 2015 Conference, August 9-14, 2015, Milan, Italy 212602, International Association of Agricultural Economists.
    13. Wolf, Christopher & Tonsor, Glynn & McKendree, Melissa & Polzin, Leonard & Thomson, Daniel & Swanson, Janice, 2015. "U.S. Public Dairy Cattle Welfare Perceptions and Attitudes: Survey Summary," Staff Papers 211465, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    14. Ortega, David L. & Wang, H. Holly & Wu, Laping & Olynk, Nicole J., 2011. "Modeling heterogeneity in consumer preferences for select food safety attributes in China," Food Policy, Elsevier, vol. 36(2), pages 318-324, April.
    15. Wachenheim, Cheryl & Hovde, Scott & Hearne, Robert & Nganje, William, 2015. "Identifying Market Preferences for High Selenium Beef," Journal of Food Distribution Research, Food Distribution Research Society, vol. 46(3), November.
    16. McKendree, Melissa G.S. & Olynk Widmar, Nicole & Ortega, David L. & Foster, Kenneth A., 2013. "Consumer Preferences for Verified Pork-Rearing Practices in the Production of Ham Products," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 38(3), December.
    17. Lava Yadav & Thomas M. van Rensburg & Hugh Kelley, 2013. "A Comparison Between the Conventional Stated Preference Technique and an Inferred Valuation Approach," Journal of Agricultural Economics, Wiley Blackwell, vol. 64(2), pages 405-422, June.
    18. Wolf, Christopher A. & Tonsor, Glynn T. & Olynk, Nicole J., 2011. "Understanding U.S. Consumer Demand for Milk Production Attributes," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 36(2), August.
    19. repec:bla:jageco:v:68:y:2017:i:2:p:553-578 is not listed on IDEAS
    20. Olynk Widmar, Nicole J. & Ortega, David L., 2014. "Comparing Consumer Preferences for Livestock Production Process Attributes Across Products, Species, and Modeling Methods," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 46(03), August.
    21. Yan, Zhen & Zhou, Jie-hong & Li, Kai, 2015. "Measuring consumer heterogeneous preferences for pork traits under media reports: choice experiment in sixteen traceability pilot cities," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205599, Agricultural and Applied Economics Association;Western Agricultural Economics Association.
    22. Jones, Michael S. & House, Lisa A. & Gao, Zhifeng, 2015. "Attribute Non-Attendance and Satisficing Behavior in Online Choice Experiments," 2015 International European Forum, February 17-21, 2014, Innsbruck-Igls, Austria 206252, International European Forum on Innovation and System Dynamics in Food Networks.
    23. Linhai Wu & Xiaolin Liu & Dian Zhu & Hongsha Wang & Shuxian Wang & Lingling Xu, 2015. "Simulation of Market Demand for Traceable Pork with Different Levels of Safety Information: A Case Study in Chinese Consumers," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 63(4), pages 513-537, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jlaare:93215. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: http://edirc.repec.org/data/waeaaea.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.