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Cow Welfare in the U.S. Dairy Industry: Willingness-to-Pay and Willingness-to-Supply

Author

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  • Wolf, Christopher A.
  • Tonsor, Glynn T.

Abstract

Consumers are increasingly scrutinizing the animal welfare implications of modern agricultural production processes. We used surveys to examine both the U.S. public willingness-to-pay for and dairy farmer willingness-to-supply or change on-farm production practices related to dairy cattle welfare and find that the public has a positive WTP for all practices examined, while most dairy farms already supply those practices (with the exceptions of employee training programs, third-party certification, and outdoor access). Implications for practice verification and premiums are discussed in the context of dairy markets and policy.

Suggested Citation

  • Wolf, Christopher A. & Tonsor, Glynn T., 2017. "Cow Welfare in the U.S. Dairy Industry: Willingness-to-Pay and Willingness-to-Supply," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 42(2), May.
  • Handle: RePEc:ags:jlaare:257996
    DOI: 10.22004/ag.econ.257996
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    File URL: https://ageconsearch.umn.edu/record/257996/files/JARE%2C42.2%2CMay2017%2C%233%2CWolf%2C164-179.pdf
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    References listed on IDEAS

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    Cited by:

    1. Yang, Yu-Chen, 2018. "Factors affecting consumers’ willingness to pay for animal welfare eggs in Taiwan," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(6), July.

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